Day: August 24, 2021

How Customer Marketing Plays An Integral Role in Category Design with Brittany Rolfe Hillard

Brittany Rolfe Hillard is VP of Customer Engagement and Advocacy at WalkMe, the digital adoption platform. If her name sounds familiar, we also recorded a previous episode together with some of our key takeaways from Product Marketing Alliance’s Customer Marketing Summit. She joined the show to discuss her passion for category design (i.e. defining and owning a…

Read More