Ari Hoffman is the Global Director of Customer Advocacy at Crowdvocate. He’s had a fascinating journey to customer advocacy, including a career in architecture and small business entrepreneurship, where he first realized the power of harnessing customer voice and building raving fans. We talk about how to avoid the trap of being seen merely as…

I’m really excited to say that this is the 50th episode (!) of the podcast. I might be a little biased, but after talking to all these brilliant marketers, I think customer marketing is truly one of the most valuable departments a business can have. And you’re definitely seeing a groundswell of interest. It was…