“Especially in this day and age, every company is striving to be more customer-centric, but few can really walk that talk. And I think customer marketers are the future of creating customer-centric companies.” – Charlotte Lilley Charlotte Lilley is the Head of Global Customer Marketing at Coupa. Charlotte kicked off her career in sales, founded…

“I think marketing is, more and more, taking a bigger role, a more forward role. It’s really co-ownership of that responsibility to drive customer experience, customer success, and adoption of the solutions.” – Julie Perino Julie Perino is the Head of Global Customer Marketing at Adobe. I am a huge believer that customer advocacy can…

“The goal should be having that customer for life as a great reference, which also means making sure that they’re getting value out of participating in the different reference activities, not burning them out on too many, and also figuring out what makes sense over time.” – Amy Shever Amy Shever is the Senior Customer…

“It makes you feel good because you get recognized as a leader externally, versus just focusing on being in your day to day job, where you’re not thinking about your next move, or your next promotion, or your next job at another company.” – Jeff McKittrick Jeff McKittrick is the Managing Director of Digital Sales…