“At the end of the day, the biggest, [most] important thing in this role is that customer relationship. You don’t want to lose that customer relationship just to get another customer.” – Liv Schichtel Liv Schichtel is the Customer Marketing Manager at AvidXchange. A popularly requested topic for this show is around setting up sales reference…
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On this episode, I was joined by Liv Schichtel, Customer Marketing Manager at AvidXchange. A popularly requested topic for this show is around sales reference programs, including how to set them up and how to scale them. Liv came highly recommended as a marvelous example of a team of one who has been able to…
Read MoreOn this episode, I was joined by Lauren Harris, Director of Global Customer Programs at Oracle. One of the areas where she’s driven a ton of value is in leading their customer review team, covering 6+ lines of business, 3 vendors, and over 15 functional areas. Third-party reviews are more important than ever because the…
Read MoreOn this episode, I was joined by Rhett Livengood, Worldwide Director of Digital Business Enabling at Intel. Prior to that, he was Intel’s Worldwide B2B Customer Engagement Director and has a ton of experience in the space. We talk about the importance of maintaining a strategic pipeline of advocates, reporting metrics at an operational versus…
Read MoreOn this episode, I was joined by Andrew Sevillia, Director of Customer Marketing at Sage Intacct. Andrew has seen the customer advocacy space evolve tremendously over the past decade and he’s really excited about what the future holds. We talk about his favorite tools that have helped him save time on manual work, how he…
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“It’s incumbent upon us to take that voice of the customer and share it broadly across the business to really try to impact change.” – Andrew Sevillia Andrew Sevillia is the Director of Customer Marketing at Sage Intacct. Andrew has seen the customer advocacy space evolve tremendously over the past decade and he’s really excited…
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“There’s no more authentic way to explain to someone what a product does and how it might change their work, then through hearing a similar person using that product. It’s much more powerful than the company itself running an ad that says, This is going to change your life.” – Hollie Wegman Hollie Wegman is…
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On this episode, I was joined by Hollie Wegman, Executive-In-Residence at Redpoint Ventures. Previously, she was the VP of Marketing at Segment and Envoy. I love exploring customer advocacy from as many angles as possible, and I thought it would be great to bring Hollie on to provide a more macro, birds eye view around…
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On this episode, I was joined by Audrey Zigmond, EMEA Customer Marketing Manager at Contentful. Previously, she ran customer marketing at HR technology startups like Lever and Reflektive. She has a particularly unique background, including things like producing events for Burning Man and performing in an ABBA cover band—and that diversity of experiences has shaped…
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“It’s our job as marketers to make the company look good, to make the people working there look good, to make customers look good, but especially with customer marketing, because you’re taking your most valuable resource and really making them a star.” – Audrey Zigmond Audrey Zigmond is the Customer Marketing Manager, EMEA, at Contentful….
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