Month: April 2021

Key Takeaways from PMA’s Customer Marketing Summit with Brittany Rolfe Hillard

On this episode, I had a blast chatting with Brittany Rolfe Hillard, VP, Customer Engagement and Advocacy at WalkMe about some of our thoughts and key takeaways from Product Marketing Alliance’s recent Customer Marketing Summit. Brittany was kind enough to watch (and in many cases, rewatch!) all of the sessions and her highlights kicked off some…

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How Customer Marketing Can Partner with Content Marketing with Anya Pratskevich

Anya Pratskevich is a Product Marketing Manager (and former Content Marketing Manager) at Mixpanel. Prior to that, she worked in product marketing and content marketing at companies like Liftoff Mobile and Adstage. From time to time, I like bringing people on the show who don’t work in customer marketing, but can share valuable perspectives and help…

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Leveraging Customer Videos Throughout the Buyer Journey with Sam Shepler

Sam Shepler is the CEO of Testimonial Hero, a global B2B video testimonial creation service. He’s worked with companies like Google, Medallia and Hopin to create testimonials that reduce friction in the sales cycle and close deals more quickly. On this episode, we cover: Leveraging different types of customer video content throughout the whole buyer…

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