Kevin Lau is the Senior Director of Customer Advocacy and Experiential Marketing at F5. He previously came on the show to share his tips for running awards programs based on his experience at Adobe.
In light of the current economic situation, we talked about his tips for customer marketers who are on the job market or interested in switching companies, how to tie customer marketing to revenue, the metrics the C-suite cares most about, and the course that he recently launched with Product Marketing Alliance.
Additional Resources:
- Customer Advocacy Certified Masters (Kevin’s course with Product Marketing Alliance)
- How Customer Awards Programs Provide Immense Value For The Whole Company with Kevin Lau
You can find the full transcript here.
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