Alison Bukowski is the Senior Director, Customer & Product Marketing at PeerSpot. I’ve been getting a lot more questions lately on topics that are more about long-term career paths and managing and structuring your customer marketing team. Alison is one of the customer marketing leaders I’ll be bringing on to focus on these areas and she shares some really solid, tactical advice on how to launch a new program from scratch, get buy-in and secure the necessary resources. And if you happen to be interviewing for a new role, we’ve got a ton of questions for you to ask so you can suss out whether you’ll be set up for success. 

You can find the full transcript here.

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