Nick Bennett is the Host of the Anonymous Marketer Podcast and a B2B SaaS Marketing Advisor. He is also a B2B marketing content creator with over 50,000 followers on LinkedIn and has a wide variety of marketing experience ranging from customer marketing and evangelism to partner marketing to field marketing.
We spoke about one of his most successful strategies that helped reduce customer time to value from 90 days to 45 days in two months, how he would frame the importance of customer marketing internally and how becoming a content creator (or just sharing your learnings and experiences more consistently) can help set you up for long-term success in the job market.
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