Month: February 2023

Career Progression and Understanding What Metrics The C-Suite Cares About with Kevin Lau

Kevin Lau is the Senior Director of Customer Advocacy and Experiential Marketing at F5. He previously came on the show to share his tips for running awards programs based on his experience at Adobe. In light of the current economic situation, we talked about his tips for customer marketers who are on the job market…

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Lifecycle Marketing Campaigns and Tips for Achieving Cross-Functional Alignment with Myriam Diarra

Myriam Diarra is the Head of Customer Lifecycle Marketing at Drift. On this episode, she shared how she spent her first several months at the company observing and mapping out the customer journey, her top tips for getting cross-functional alignment and some of her favorite campaigns that her team has launched. You can find the…

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