Month: August 2021

How Customer Marketing Plays An Integral Role in Category Design with Brittany Rolfe Hillard

Brittany Rolfe Hillard is VP of Customer Engagement and Advocacy at WalkMe, the digital adoption platform. If her name sounds familiar, we also recorded a previous episode together with some of our key takeaways from Product Marketing Alliance’s Customer Marketing Summit. She joined the show to discuss her passion for category design (i.e. defining and owning a…

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The Shift Towards Authenticity in Customer Content with Lauren Locke-Paddon

Lauren Locke-Paddon is VP of Customer Success at Vocal Video. She’s previously worked at companies like TechValidate and SurveyMonkey and came on the show to talk about the shift she’s seen towards increased authenticity in customer marketing. On this episode, we cover: What “authentic” content really means The importance of letting the genuine story really…

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