Episodes

How Your Advocacy Program Can Generate Outsized Returns with Maria Sturgeon

Maria Sturgeon is the Program Director, Peer Advantage, Customer Advocacy at Teradata. She manages their Peer Advantage Program, which has been in existence for over 20 years and is considered to be one of the top marketing programs at the company for the sheer amount of value that it generates. On this episode, we cover:…

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Using Customer Voice (Literally) to Support Your Customer Programs with Dana Alvarenga

Dana Alvarenga is the VP of Customer Experience at Slapfive, a customer marketing platform. She’s passionate about making the most of customer interactions by utilizing customer voice – not just in the product feedback, advisory board kind of way, but the literal voice of the customer in soundbite form. On this episode, we discuss:  Making…

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What Marketers Should Know About Designing Effective Referral Programs with Jeff Epstein

Jeff Epstein is the Founder and CEO at Onboard.io, which enables companies to manage, analyze, and optimize the perfect onboarding process for every customer. Previously, he was the Founder and CEO at Ambassador, a referral marketing platform. On this episode, we discuss:  How to work with the rest of your marketing team to understand if…

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How Customer Marketing Plays An Integral Role in Category Design with Brittany Rolfe Hillard

Brittany Rolfe Hillard is VP of Customer Engagement and Advocacy at WalkMe, the digital adoption platform. If her name sounds familiar, we also recorded a previous episode together with some of our key takeaways from Product Marketing Alliance’s Customer Marketing Summit. She joined the show to discuss her passion for category design (i.e. defining and owning a…

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The Shift Towards Authenticity in Customer Content with Lauren Locke-Paddon

Lauren Locke-Paddon is VP of Customer Success at Vocal Video. She’s previously worked at companies like TechValidate and SurveyMonkey and came on the show to talk about the shift she’s seen towards increased authenticity in customer marketing. On this episode, we cover: What “authentic” content really means The importance of letting the genuine story really…

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How To Set Up Your Executive Sponsorship Program For Success with Kalina Bryant

Kalina Bryant is Head of Global Customer Advocacy, Customer Experience, and Executive Programs at Asana, as well as the Founder of Unapologetech and KMB Consulting. She is a seasoned customer marketing and advocacy leader with extensive experience at technology companies like Signifyd, Talkdesk, and Anaplan. On this episode, we cover: The nuts and bolts of…

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How to Track Advocate Maturity (Without Paying For Additional Software) with Crystal Anderson

Crystal Anderson is Director, Customer Marketing at SheerID. She’s passionate about helping companies humanize their brands by connecting with their customers and also brings a demand gen and growth background to her customer marketing efforts. On this episode, we cover: How her demand gen experience influenced her approach to customer marketing The value of creating…

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The Power of Asking ‘Why’ and Becoming a Strategic Business Partner with Angela Burk

Angela Burk is Senior Director, Customer Marketing at Confluent. Angela has previously worked in customer marketing roles at companies like ServiceNow, NetApp and Jive Software. On this episode, we cover:  Her three pillars of customer marketing and how they all connect How to be strategic about extracting customer insights for internal and external use The…

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How Customer Marketing Can Partner with Customer Success with Syed Hussain

Syed Hussain is the VP of Customer Success at Indio Technologies. As you know, from time to time, I like bringing people on the show who don’t work in customer marketing, but can share valuable perspectives and help us better understand different departments that we work with closely. Syed is a good friend of mine…

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How Customer Engagement Can Be The Secret Sauce to Advocacy with Leslie Paterson

Leslie Paterson is the VP of Global Customer Advocacy and Engagement at Genesys. She has previously worked at companies like Oracle and Ingram Micro. When we first connected, Leslie told me that she felt strongly about customer engagement being the “secret sauce” to advocacy, and of course, I had to have her on to speak…

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