Episodes

How To Think Like A CxO To Gain Executive Support with David Sroka

David Sroka is the President and CEO of Point of Reference. Now more than ever, it’s important to think of ways to stand out within your organization and demonstrate how customer marketing is providing value. David shares his thoughts on why it’s important to think like a CxO, how to secure their support, the difference…

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Content Amplification & Building a Supportive And Open Team Culture with Sara Steffen

Sara Steffen is the Senior Director of Customer Marketing at Nutanix. She shares her philosophy on building an open, honest, and supportive team culture, why content amplification is near and dear to her heart, the amplification checklist her team put together and why the Nutanix Select program is one of the most enjoyable projects she’s…

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Lessons Learned From Launching Multiple Customer Advisory Boards with Amy Pang

Amy Pang is the Director of Customer Marketing at Fortinet. She’s helped launch customer advisory boards at several companies and has also been on the other side as a CAB member herself. We talk about why you have to have a strong point of view during the planning process, why it’s best to start CABs…

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Securing Buy-In For Your Initiatives And What Questions To Ask During Job Interviews with Alison Bukowski

Alison Bukowski is the Senior Director, Customer & Product Marketing at PeerSpot. I’ve been getting a lot more questions lately on topics that are more about long-term career paths and managing and structuring your customer marketing team. Alison is one of the customer marketing leaders I’ll be bringing on to focus on these areas and…

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How To Connect Your Online Community and Advocacy Programs with Kendra Walsh

Kendra Walsh is Director, Community and Customer Advocacy at Juniper Networks. Kendra started her career in customer programs back in the early 2000s and has really seen the role evolve over time. We talk about the value of hiring an operations person early for your team, how she connects her community and advocacy programs, all…

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How Customer Advocacy Can Be A Growth Lever with Christina Garnett

Christina Garnett is the Senior Marketing Manager, Offline Community and Advocacy at HubSpot. She was instrumental in launching their HubFans advocacy program, which now has over 27,000 members, as well as their Revenue Council for executive advocacy and HubFans council for top advocates. If you’re planning to launch an advocacy community, this interview is a…

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How To Speed Up Your Sales Cycle with Customer Stories with Evan Huck

Evan Huck is the CEO of UserEvidence, a SaaS platform that helps automate content creation from happy customers. Evan previously helped run enterprise sales at SurveyMonkey and thinks the best reps are masterful customer storytellers. We talk about how customer stories can help with the toughest parts of the sales cycle and the different types…

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The Earned Growth Rate (EGR) Metric and Listener Questions with Helen Feber

Helen Feber is the Managing Partner at Referential, Inc., a consultancy that has been delivering innovative, high-quality advocacy-related services globally for over 26 years. She is also on the oversight committee at ICCAP, the Institute of Certified Customer Advocacy Professionals. She’s retiring at the end of the year and as one of the pioneers of the industry,…

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Customer Marketing Trends & Intentionally Investing in Customer Obsession with Amy Bills

Amy Bills is VP and Principal Analyst, Customer Engagement Strategies at Forrester. Previously, she was the Director of Customer Marketing at Blackbaud. We talked about all the attention that customer marketing has been getting recently, trends and patterns that she’s seeing, what it means to intentionally invest in customer obsession and choosing metrics that tie…

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Learning From B2C to Design Engaging Advocacy Programs with Luis González

Luis González is the Manager, Global Customer Advocacy at Alteryx. He currently leads the global vision and execution of their portfolio of advocacy programs and was recently named a Top 25 CMA Influencer. He previously worked in client success and engagement at Forrester, where he was first exposed to advocacy research and frameworks. We talked…

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