Episodes

Improving and Unifying The Post-Sales Experience at a Large Enterprise Company with Juliana Roxa

Juliana Roxa is the GSI Workforce Strategy and Communications Lead at AWS. Prior to that, she was Global Customer Marketing Director & Executive Communications Lead at SAP, where she led the charge to unify the post-sales experience and build the customer marketing function from the ground up. Mapping out customer journeys can be a considerable undertaking…

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The Importance of Leading With The Relationship Instead of The Ask with Jeanne Talbot

On this episode, we were joined by Jeanne Talbot, a customer marketing and communications leader that has worked at companies like CloudBees, Lexmark International and Intel. She has a unique perspective due to her background in PR and customer marketing and came on the show to share some creative ways to build relationships that can…

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Lessons From A Unique Career Trajectory and Why Your “How” Is Important with Jessica Walker McFarland

Jessica Walker McFarland is Head of Global Customer Advocacy and Executive Programs at Rubrik. We actually did something out of the ordinary for this episode in that we didn’t talk about advocacy or customer marketing—we focused the conversation on her unique career trajectory and what she’s learned as a result. Jessica has mostly stayed at…

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Tips For Launching and Promoting Your Customer Training and Certification Programs with Jill Liles

Jill Liles is the Marketing Director at Nutanix University, which is Nutanix’s training and certification program. She breaks down the exact steps it took to bring this vision to life and what she focused on in the first six months, how to ensure programs like these also support your corporate direction and the metrics they…

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Our Favorite Examples of Modern B2B Customer Storytelling with Theo Hopkinson

We’re excited to have customer marketing leader, Theo Hopkinson, on the show. Theo was previously Head of Customer Advocacy at Fivetran, as well as VP of Digital at Archetype, a brand agency, and has spent his career working on the agency side. He’s a super creative guy and very passionate about brand building. So for this conversation,…

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Adding Subject Matter Experts To Your Team and Nurturing Long-term Cross-Functional Relationships with Janet Dulsky

Janet Dulsky is the Director of Retention Marketing at Adobe. Customer marketing teams have historically been on the smaller side, but as the role is gaining popularity, team sizes have been growing to match. I’m interested in how customer marketing leaders are structuring their teams and the thought processes behind that, which is why I…

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How To Think Like A CxO To Gain Executive Support with David Sroka

David Sroka is the President and CEO of Point of Reference. Now more than ever, it’s important to think of ways to stand out within your organization and demonstrate how customer marketing is providing value. David shares his thoughts on why it’s important to think like a CxO, how to secure their support, the difference…

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Content Amplification & Building a Supportive And Open Team Culture with Sara Steffen

Sara Steffen is the Senior Director of Customer Marketing at Nutanix. She shares her philosophy on building an open, honest, and supportive team culture, why content amplification is near and dear to her heart, the amplification checklist her team put together and why the Nutanix Select program is one of the most enjoyable projects she’s…

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Lessons Learned From Launching Multiple Customer Advisory Boards with Amy Pang

Amy Pang is the Director of Customer Marketing at Fortinet. She’s helped launch customer advisory boards at several companies and has also been on the other side as a CAB member herself. We talk about why you have to have a strong point of view during the planning process, why it’s best to start CABs…

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Mapping Your Advocacy Efforts To Different Stages of the Lifecycle with Kate Mahon

Kate Mahon is the Director of Global Customer Advocacy at Splunk. She shared how her time in consulting helped prepare her for this role, how to think about where customer marketing fits at all parts of the customer lifecycle and the characteristics of a compelling customer story from a PR standpoint. You can find the full…

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