Episodes

How Customer Marketing Can Partner with Content Marketing with Anya Pratskevich

Anya Pratskevich is a Product Marketing Manager (and former Content Marketing Manager) at Mixpanel. Prior to that, she worked in product marketing and content marketing at companies like Liftoff Mobile and Adstage. From time to time, I like bringing people on the show who don’t work in customer marketing, but can share valuable perspectives and help…

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Leveraging Customer Videos Throughout the Buyer Journey with Sam Shepler

Sam Shepler is the CEO of Testimonial Hero, a global B2B video testimonial creation service. He’s worked with companies like Google, Medallia and Hopin to create testimonials that reduce friction in the sales cycle and close deals more quickly. On this episode, we cover: Leveraging different types of customer video content throughout the whole buyer…

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4 Key Customer Advocacy Metrics That Matter Most to Your C-Suite with Helen Feber

Helen Feber is the Managing Partner at Referential, Inc., a consultancy that has been delivering innovative, high-quality advocacy-related services globally for over 26 years. She is also on the oversight committee at ICCAP, the Institute of Certified Customer Advocacy Professionals. On this episode, we cover: Her four critical metrics for persuading the C-suite of the…

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Raising Awareness of Your Team’s Programs Across The Company with Umesh Patel

Umesh Patel is Head of Global Reference Programs at Fujitsu Global, where he’s been leading customer marketing for the past eight years. Umesh believes that customer stories provide tangible evidence for how companies help customers realize their visions, and you can tell that he gets so much joy out of connecting with people. On this…

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What B2B Marketers Can Learn From B2C Loyalty Programs with Liz Richardson

“There’s a lot more clarity we can bring to our B2B programs to make sure that people understand, like, yes, when I do this, I will be able to have these opportunities. And when I put a value proposition out there that the customers are going to get chances to do X, Y, and Z,…

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The Importance of Having a 360° View of Your Customer with Cynthia Hester

“We need all those people talking to each other, talking to us, so we get a really good sense of: what the right story is, and then how to get to that goal.” – Cynthia Hester Cynthia Hester is the Director, Global Customer Programs at Google Cloud. She has over twenty years of experience in…

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Happy Holidays! A Little Message from Yours Truly

Happy Holidays, BTD-ers! (I’ll have to find a better name for this at some point.) Margot here. Hope you’re all staying safe and healthy right now. I wanted to let you know that the show will be going on a short hiatus during the holidays, with new episodes coming in 2021. I’ll be spending much of…

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How to Create Relevance and Boost Your Team’s Visibility with Zoe Meyer

“Have you raised your hand for stretch opportunities to try something outside of the box or outside of your comfort zone? It’s that type of relevance that brings attention to you as a potential person who can be promoted within the organization.” – Zoe Meyer Zoe Meyer is the Customer Engagement & Operations Lead for…

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Customer Engagement Lessons From My Time in Customer Success with Christina Prudent

“It’s about really having that open line of communication between yourself and the CX team, so that you’re always on the same page.” – Christina Prudent Christina Prudent is the Senior Customer Marketing Manager at FullStory. Previously, she worked in customer marketing at companies like Talkdesk and NICE inContact, but also spent some time in…

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Lessons Learned From 400+ Executive Briefings with Lisa Bregante

“No matter what your title is, you have a voice at the table.” – Lisa Bregante Lisa Bregante is the Group Manager, Customer Marketing at PagerDuty. We covered a wide range of topics, including how her experience facilitating executive briefings helped prepare her for her current role, as well as what she’s learned moving from…

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