Episodes

Securing Buy-In For Your Initiatives And What Questions To Ask During Job Interviews with Alison Bukowski

Alison Bukowski is the Senior Director, Customer & Product Marketing at PeerSpot. I’ve been getting a lot more questions lately on topics that are more about long-term career paths and managing and structuring your customer marketing team. Alison is one of the customer marketing leaders I’ll be bringing on to focus on these areas and…

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How To Connect Your Online Community and Advocacy Programs with Kendra Walsh

Kendra Walsh is Director, Community and Customer Advocacy at Juniper Networks. Kendra started her career in customer programs back in the early 2000s and has really seen the role evolve over time. We talk about the value of hiring an operations person early for your team, how she connects her community and advocacy programs, all…

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How Customer Advocacy Can Be A Growth Lever with Christina Garnett

Christina Garnett is the Senior Marketing Manager, Offline Community and Advocacy at HubSpot. She was instrumental in launching their HubFans advocacy program, which now has over 27,000 members, as well as their Revenue Council for executive advocacy and HubFans council for top advocates. If you’re planning to launch an advocacy community, this interview is a…

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How To Speed Up Your Sales Cycle with Customer Stories with Evan Huck

Evan Huck is the CEO of UserEvidence, a SaaS platform that helps automate content creation from happy customers. Evan previously helped run enterprise sales at SurveyMonkey and thinks the best reps are masterful customer storytellers. We talk about how customer stories can help with the toughest parts of the sales cycle and the different types…

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The Earned Growth Rate (EGR) Metric and Listener Questions with Helen Feber

Helen Feber is the Managing Partner at Referential, Inc., a consultancy that has been delivering innovative, high-quality advocacy-related services globally for over 26 years. She is also on the oversight committee at ICCAP, the Institute of Certified Customer Advocacy Professionals. She’s retiring at the end of the year and as one of the pioneers of the industry,…

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Customer Marketing Trends & Intentionally Investing in Customer Obsession with Amy Bills

Amy Bills is VP and Principal Analyst, Customer Engagement Strategies at Forrester. Previously, she was the Director of Customer Marketing at Blackbaud. We talked about all the attention that customer marketing has been getting recently, trends and patterns that she’s seeing, what it means to intentionally invest in customer obsession and choosing metrics that tie…

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Learning From B2C to Design Engaging Advocacy Programs with Luis González

Luis González is the Manager, Global Customer Advocacy at Alteryx. He currently leads the global vision and execution of their portfolio of advocacy programs and was recently named a Top 25 CMA Influencer. He previously worked in client success and engagement at Forrester, where he was first exposed to advocacy research and frameworks. We talked…

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Tips For Running Successful Virtual User Conferences with Cristina Seckinger

Cristina Seckinger is the Senior Customer Marketing Manager for the Americas at Qlik. Prior to that, she was the first customer marketer at OnShape, a SaaS product development platform. Cristina shared her experience launching their user conference, OnShape Live, why they decided to go 100% live instead of simulive and how adopting a customer idea…

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Maturing and Scaling Customer Programs From Year 1 to Year 2 with Bree Bunzel

Bree Bunzel is the Head of Global Customer Marketing at Dropbox. Bree moved into customer marketing from another role at Dropbox leading APAC product marketing and learned on the job how to build customer-centric programs from scratch. We talk about what she focused on in her first year as a team of one, maturing and…

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The Importance of Being More Data-Driven With Your Strategy with Ari Hoffman

Ari Hoffman is the Global Director of Customer Advocacy at Crowdvocate. He’s had a fascinating journey to customer advocacy, including a career in architecture and small business entrepreneurship, where he first realized the power of harnessing customer voice and building raving fans. We talk about how to avoid the trap of being seen merely as…

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