Nick Bennett is the Host of the Anonymous Marketer Podcast and a B2B SaaS Marketing Advisor. He is also a B2B marketing content creator with over 50,000 followers on LinkedIn and has a wide variety of marketing experience ranging from customer marketing and evangelism to partner marketing to field marketing. We spoke about one of…

Leslie Barrett is Senior Director, Customer Marketing & Evangelism at Sendoso. She is also a Top 25 CMA Influencer and runs the customer marketing-focused newsletter, CMA Soulmate. Leslie was on the podcast more than two years ago and she came back to share how her role has evolved since, her framework for career progression and…

Pascale Royal is the Director of Executive Customer Programs at Coupa Software and has been in customer marketing for over 15 years at previous companies like ServiceNow and Citrix. Pascale believes that customer marketers have a significant level of influence when it comes to brand storytelling due to the customers that we choose to showcase….

Emily Amos is the Founder of Uplift Content, a boutique B2B SaaS content creation studio. She came on the show to share her favorite insights from Uplift’s recent 2023 SaaS case study report, which surveyed over 100 marketers to learn how they’re utilizing case studies. We chat about how companies are measuring the success of…

On this episode, we were joined by Brittany Rolfe Hillard, whom many of you are familiar with since she’s been a repeat guest on the show. She was previously running customer engagement and advocacy at WalkMe, and has since transitioned into a role as Chief of Staff to their Chief Customer Officer and is enjoying…

Tiffany Keel is Head of Customer Advocacy at ClickUp. Prior to ClickUp, she ran customer marketing at companies like ON24 and Nextiva. When she started at ClickUp, they’d grown tremendously through product led growth, but were still early when it came to the types of programs you typically think of in B2B marketing. She shares…

Kevin Lau is the Senior Director of Customer Advocacy and Experiential Marketing at F5. He previously came on the show to share his tips for running awards programs based on his experience at Adobe. In light of the current economic situation, we talked about his tips for customer marketers who are on the job market…

Myriam Diarra is the Head of Customer Lifecycle Marketing at Drift. On this episode, she shared how she spent her first several months at the company observing and mapping out the customer journey, her top tips for getting cross-functional alignment and some of her favorite campaigns that her team has launched. You can find the…

Juliana Roxa is the GSI Workforce Strategy and Communications Lead at AWS. Prior to that, she was Global Customer Marketing Director & Executive Communications Lead at SAP, where she led the charge to unify the post-sales experience and build the customer marketing function from the ground up. Mapping out customer journeys can be a considerable undertaking…

On this episode, we were joined by Jeanne Talbot, a customer marketing and communications leader that has worked at companies like CloudBees, Lexmark International and Intel. She has a unique perspective due to her background in PR and customer marketing and came on the show to share some creative ways to build relationships that can…