Amy Bills is VP and Principal Analyst, Customer Engagement Strategies at Forrester. Previously, she was the Director of Customer Marketing at Blackbaud. We talked about all the attention that customer marketing has been getting recently, trends and patterns that she’s seeing, what it means to intentionally invest in customer obsession and choosing metrics that tie…

Luis González is the Manager, Global Customer Advocacy at Alteryx. He currently leads the global vision and execution of their portfolio of advocacy programs and was recently named a Top 25 CMA Influencer. He previously worked in client success and engagement at Forrester, where he was first exposed to advocacy research and frameworks. We talked…