Leslie Barrett is Senior Director, Customer Marketing & Evangelism at Sendoso. She is also a Top 25 CMA Influencer and runs the customer marketing-focused newsletter, CMA Soulmate.
Leslie was on the podcast more than two years ago and she came back to share how her role has evolved since, her framework for career progression and getting promoted, as well as some insight into the foolproof model she created for marketing attribution that truly demonstrates the ROI of customer marketing.
Additional Resources:
- The CMA Soulmate Newsletter
- Measuring the ROI of Customer Marketing & Advocacy (Leslie’s Course)
- Episode Transcript
Enjoy the podcast? We’d be over the moon if you could rate and review us on Apple Podcasts. This helps more people find out about the show.
