Tips On Customer Marketing Attribution and Career Progression with Leslie Barrett

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Leslie Barrett is Senior Director, Customer Marketing & Evangelism at Sendoso. She is also a Top 25 CMA Influencer and runs the customer marketing-focused newsletter, CMA Soulmate.

Leslie was on the podcast more than two years ago and she came back to share how her role has evolved since, her framework for career progression and getting promoted, as well as some insight into the foolproof model she created for marketing attribution that truly demonstrates the ROI of customer marketing.

Additional Resources:

The CMA Soulmate Newsletter
Measuring the ROI of Customer Marketing & Advocacy (Leslie’s Course)
Episode Transcript

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