Month: August 2022

Lessons Learned From Launching Multiple Customer Advisory Boards with Amy Pang

Amy Pang is the Director of Customer Marketing at Fortinet. She’s helped launch customer advisory boards at several companies and has also been on the other side as a CAB member herself. We talk about why you have to have a strong point of view during the planning process, why it’s best to start CABs…

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Mapping Your Advocacy Efforts To Different Stages of the Lifecycle with Kate Mahon

Kate Mahon is the Director of Global Customer Advocacy at Splunk. She shared how her time in consulting helped prepare her for this role, how to think about where customer marketing fits at all parts of the customer lifecycle and the characteristics of a compelling customer story from a PR standpoint. You can find the full…

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Securing Buy-In For Your Initiatives And What Questions To Ask During Job Interviews with Alison Bukowski

Alison Bukowski is the Senior Director, Customer & Product Marketing at PeerSpot. I’ve been getting a lot more questions lately on topics that are more about long-term career paths and managing and structuring your customer marketing team. Alison is one of the customer marketing leaders I’ll be bringing on to focus on these areas and…

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