Month: September 2021

Using Customer Voice (Literally) to Support Your Customer Programs with Dana Alvarenga

Dana Alvarenga is the VP of Customer Experience at Slapfive, a customer marketing platform. She’s passionate about making the most of customer interactions by utilizing customer voice – not just in the product feedback, advisory board kind of way, but the literal voice of the customer in soundbite form. On this episode, we discuss:  Making…

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What Marketers Should Know About Designing Effective Referral Programs with Jeff Epstein

Jeff Epstein is the Founder and CEO at, which enables companies to manage, analyze, and optimize the perfect onboarding process for every customer. Previously, he was the Founder and CEO at Ambassador, a referral marketing platform. On this episode, we discuss:  How to work with the rest of your marketing team to understand if…

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