Month: July 2023

Takeaways From Forrester’s B2B Summit and Expanding Your Customer Marketing Skillset with Irwin Hipsman

Irwin Hipsman is the Customer Marketing Director at Forrester and Top 100 CMA Influencer. Irwin was recently at Forrester’s B2B Summit North America, and he came away excited about the themes he noticed from the keynote sessions that are directly relevant to customer marketing, especially in encouraging marketers as a whole to be much more…

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Boosting Community Engagement and Moving From Sales to Customer Marketing with Sepideh Pairawan

  Sepideh (Pida) Pairawan is the Customer Marketing Manager at People.ai. Prior to that, she was the Customer Marketing and Community Manager at Rubrik for several years. We talked about how she was able to increase annual engagement in their customer community to 65%, hitting the ground running in customer advocacy as a former SDR…

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