Sepideh (Pida) Pairawan is the Customer Marketing Manager at People.ai. Prior to that, she was the Customer Marketing and Community Manager at Rubrik for several years.
We talked about how she was able to increase annual engagement in their customer community to 65%, hitting the ground running in customer advocacy as a former SDR with no marketing background, and her advice for newcomers to the profession. If you’re someone who’s interested in switching into customer marketing or just getting started in the role, this episode is for you.
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