Blog

Transcript: How to Launch and Manage Your Sales Reference Program as a Team of One with Liv Schichtel

On this episode, I was joined by Liv Schichtel, Customer Marketing Manager at AvidXchange. A popularly requested topic for this show is around sales reference programs, including how to set them up and how to scale them. Liv came highly recommended as a marvelous example of a team of one who has been able to…

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Transcript: Using Online Reviews to Drive Endless Value for Your Company and Customers with Lauren Harris

On this episode, I was joined by Lauren Harris, Director of Global Customer Programs at Oracle. One of the areas where she’s driven a ton of value is in leading their customer review team, covering 6+ lines of business, 3 vendors, and over 15 functional areas. Third-party reviews are more important than ever because the…

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Transcript: Favorite Tools to Consider for Your Customer Marketing Stack with Andrew Sevillia

On this episode, I was joined by Andrew Sevillia, Director of Customer Marketing at Sage Intacct. Andrew has seen the customer advocacy space evolve tremendously over the past decade and he’s really excited about what the future holds. We talk about his favorite tools that have helped him save time on manual work, how he…

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Transcript: Why Customer Advocacy Should Be a Standalone Department (Similar to Success or Marketing) with Hollie Wegman

On this episode, I was joined by Hollie Wegman, Executive-In-Residence at Redpoint Ventures. Previously, she was the VP of Marketing at Segment and Envoy. I love exploring customer advocacy from as many angles as possible, and I thought it would be great to bring Hollie on to provide a more macro, birds eye view around…

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Transcript: How to Craft Compelling Stories by Thinking Like a Hollywood Producer with Audrey Zigmond

On this episode, I was joined by Audrey Zigmond, EMEA Customer Marketing Manager at Contentful. Previously, she ran customer marketing at HR technology startups like Lever and Reflektive. She has a particularly unique background, including things like producing events for Burning Man and performing in an ABBA cover band—and that diversity of experiences has shaped…

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Transcript: How Gifting Can Supercharge Your Customer Relationships with Leslie Barrett

On this episode, I was joined by Leslie Barrett, Senior Customer Marketing Manager at Sendoso, which is a sending platform that gives companies new ways to engage with customers throughout their journey. Leslie has a really interesting perspective because she has become an expert on the art of gifting and often advises other customer marketers…

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Transcript: Measuring Your Program’s Success on Different Levels with Rhett Livengood

On this episode, I was joined by Rhett Livengood, Worldwide Director of Digital Business Enabling at Intel. Prior to that, he was Intel’s Worldwide B2B Customer Engagement Director and has a ton of experience in the space. We talk about the importance of maintaining a strategic pipeline of advocates, reporting metrics at an operational versus…

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Transcript: How to Partner With Sales for Mutual Success With Allyson Stinchfield

On this episode, I was joined by Allyson Stinchfield, Chief Customer Officer at Needle Space Labs, a marketing agency in Berkeley, California. Prior to that, she was the Customer Marketing Director at Splunk, an enterprise software company. We spoke about how her comms background influenced her overall approach, how to build trust with sales, and…

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Transcript: Taking Your Video Storytelling to the Next Level with Ben Bradley

On this episode, I was joined by Ben Bradley, Founder and Director at Right Hand Films. I worked extensively with Ben during my time at Rubrik, mostly focusing on customer testimonial videos. We received a lot of compliments on these and I think a large part of that is due to the artistry and emotion…

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Transcript: How to Position Customer Advocacy as “Must-Have” Instead of “Nice-to-Have” with Claire Grove

On this episode, I was joined by Claire Grove, Customer Advocacy and Storytelling Strategy Director at ServiceNow. Previously, she ran UK customer advocacy at Microsoft, as well as the EMEA customer reference program at Salesforce. Claire has this incredibly calming energy and it’s clear just how much passion she has for this work. We talk…

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