On this episode, I was joined by Liv Schichtel, Customer Marketing Manager at AvidXchange. A popularly requested topic for this show is around sales reference programs, including how to set them up and how to scale them. Liv came highly recommended as a marvelous example of a team of one who has been able to…

On this episode, I was joined by Lauren Harris, Director of Global Customer Programs at Oracle. One of the areas where she’s driven a ton of value is in leading their customer review team, covering 6+ lines of business, 3 vendors, and over 15 functional areas. Third-party reviews are more important than ever because the…

On this episode, I was joined by Andrew Sevillia, Director of Customer Marketing at Sage Intacct. Andrew has seen the customer advocacy space evolve tremendously over the past decade and he’s really excited about what the future holds. We talk about his favorite tools that have helped him save time on manual work, how he…

On this episode, I was joined by Hollie Wegman, Executive-In-Residence at Redpoint Ventures. Previously, she was the VP of Marketing at Segment and Envoy. I love exploring customer advocacy from as many angles as possible, and I thought it would be great to bring Hollie on to provide a more macro, birds eye view around…

On this episode, I was joined by Leslie Barrett, Senior Customer Marketing Manager at Sendoso, which is a sending platform that gives companies new ways to engage with customers throughout their journey. Leslie has a really interesting perspective because she has become an expert on the art of gifting and often advises other customer marketers…

On this episode, I was joined by Rhett Livengood, Worldwide Director of Digital Business Enabling at Intel. Prior to that, he was Intel’s Worldwide B2B Customer Engagement Director and has a ton of experience in the space. We talk about the importance of maintaining a strategic pipeline of advocates, reporting metrics at an operational versus…

On this episode, I was joined by Allyson Stinchfield, Chief Customer Officer at Needle Space Labs, a marketing agency in Berkeley, California. Prior to that, she was the Customer Marketing Director at Splunk, an enterprise software company. We spoke about how her comms background influenced her overall approach, how to build trust with sales, and…

On this episode, I was joined by Ben Bradley, Founder and Director at Right Hand Films. I worked extensively with Ben during my time at Rubrik, mostly focusing on customer testimonial videos. We received a lot of compliments on these and I think a large part of that is due to the artistry and emotion…

On this episode, I was joined by Claire Grove, Customer Advocacy and Storytelling Strategy Director at ServiceNow. Previously, she ran UK customer advocacy at Microsoft, as well as the EMEA customer reference program at Salesforce. Claire has this incredibly calming energy and it’s clear just how much passion she has for this work. We talk…