What Marketers Should Know About Designing Effective Referral Programs with Jeff Epstein

Jeff Epstein is the Founder and CEO at Onboard.io, which enables companies to manage, analyze, and optimize the perfect onboarding process for every customer. Previously, he was the Founder...

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How Customer Marketing Plays An Integral Role in Category Design with Brittany Rolfe Hillard

Brittany Rolfe Hillard is VP of Customer Engagement and Advocacy at WalkMe, the digital adoption platform. If her name sounds familiar, we also recorded a previous episode together with...

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The Shift Towards Authenticity in Customer Content with Lauren Locke-Paddon

Lauren Locke-Paddon is VP of Customer Success at Vocal Video. She’s previously worked at companies like TechValidate and SurveyMonkey and came on the show to talk about the shift...

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How To Set Up Your Executive Sponsorship Program For Success with Kalina Bryant

Kalina Bryant is Head of Global Customer Advocacy, Customer Experience, and Executive Programs at Asana, as well as the Founder of Unapologetech and KMB Consulting. She is a seasoned...

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How to Track Advocate Maturity (Without Paying For Additional Software) with Crystal Anderson

Crystal Anderson is Director, Customer Marketing at SheerID. She’s passionate about helping companies humanize their brands by connecting with their customers and also brings a demand gen and growth...

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The Power of Asking ‘Why’ and Becoming a Strategic Business Partner with Angela Burk

Angela Burk is Senior Director, Customer Marketing at Confluent. Angela has previously worked in customer marketing roles at companies like ServiceNow, NetApp and Jive Software. On this episode, we...

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How Customer Marketing Can Partner with Customer Success with Syed Hussain

Syed Hussain is the VP of Customer Success at Indio Technologies. As you know, from time to time, I like bringing people on the show who don’t work in...

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How Customer Engagement Can Be The Secret Sauce to Advocacy with Leslie Paterson

Leslie Paterson is the VP of Global Customer Advocacy and Engagement at Genesys. She has previously worked at companies like Oracle and Ingram Micro. When we first connected, Leslie...

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Using Gamification to Increase Customer Engagement and Advocacy with Ray Lau

Ray Lau is Director of Growth Marketing at PowerDMS. Prior to that, Ray led customer marketing at the company, and I was really interested in how his experience in customer...

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