What B2B Marketers Can Learn From B2C Loyalty Programs with Liz Richardson
“There’s a lot more clarity we can bring to our B2B programs to make sure that people understand, like, yes, when I do this, I will be able to...
Podcast: Play in new window | Download | Embed
The Importance of Having a 360° View of Your Customer with Cynthia Hester
“We need all those people talking to each other, talking to us, so we get a really good sense of: what the right story is, and then how to...
Podcast: Play in new window | Download | Embed
Happy Holidays! A Little Message from Yours Truly
Happy Holidays, BTD-ers! (I’ll have to find a better name for this at some point.) Margot here. Hope you’re all staying safe and healthy right now. I wanted to...
Podcast: Play in new window | Download | Embed
How to Create Relevance and Boost Your Team’s Visibility with Zoe Meyer
“Have you raised your hand for stretch opportunities to try something outside of the box or outside of your comfort zone? It’s that type of relevance that brings attention...
Podcast: Play in new window | Download | Embed
Customer Engagement Lessons From My Time in Customer Success with Christina Prudent
“It’s about really having that open line of communication between yourself and the CX team, so that you’re always on the same page.” – Christina Prudent Christina Prudent is...
Podcast: Play in new window | Download | Embed
Lessons Learned From 400+ Executive Briefings with Lisa Bregante
“No matter what your title is, you have a voice at the table.” – Lisa Bregante Lisa Bregante is the Group Manager, Customer Marketing at PagerDuty. We covered a...
Podcast: Play in new window | Download | Embed
Using Retention and Lifecycle Marketing to Increase Customer Loyalty with Kelvin Cornaz-Tranphuoc
“To build a loyal customer, it actually starts from the very beginning when the customer interacts with your brand.” – Kelvin Cornaz-Tranphuoc Kelvin Cornaz-Tranphuoc is the Senior Director and...
Podcast: Play in new window | Download | Embed
Using the Customer Centricity Model to Demystify Customer Marketing with Charlotte Lilley
“Especially in this day and age, every company is striving to be more customer-centric, but few can really walk that talk. And I think customer marketers are the future...
Podcast: Play in new window | Download | Embed
How Advocacy Can Play a Larger Role in the Customer Journey with Julie Perino
“I think marketing is, more and more, taking a bigger role, a more forward role. It’s really co-ownership of that responsibility to drive customer experience, customer success, and adoption...
Podcast: Play in new window | Download | Embed
Taking Your Video Storytelling to the Next Level with Ben Bradley
Podcast: Play in new window | Download | Embed
Using Online Reviews to Drive Endless Value for Your Company and Customers with Lauren Harris
Podcast: Play in new window | Download | Embed
How to Partner With Sales for Mutual Success with Allyson Stinchfield
Podcast: Play in new window | Download | Embed