Beating The Drum Podcast
Beating The Drum is a podcast that delves into the art and science of customer marketing and advocacy. The show has been running for two years and features 50+ in-depth interviews with customer marketing leaders around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.
Learnings From Switching To A New Role as Chief of Staff to the CCO with Brittany Rolfe Hillard
On this episode, we were joined by Brittany Rolfe Hillard, whom many of you are familiar with since she’s been a repeat guest on the show. She was previously running
Balancing Quick Wins & Long-Term Planning At a High-Growth Startup with Tiffany Keel
Tiffany Keel is Head of Customer Advocacy at ClickUp. Prior to ClickUp, she ran customer marketing at companies like ON24 and Nextiva. When she started at ClickUp, they’d grown tremendously
Career Progression and Understanding What Metrics The C-Suite Cares About with Kevin Lau
Kevin Lau is the Senior Director of Customer Advocacy and Experiential Marketing at F5. He previously came on the show to share his tips for running awards programs based on
Lifecycle Marketing Campaigns and Tips for Achieving Cross-Functional Alignment with Myriam Diarra
Myriam Diarra is the Head of Customer Lifecycle Marketing at Drift. On this episode, she shared how she spent her first several months at the company observing and mapping out
Improving and Unifying The Post-Sales Experience at a Large Enterprise Company with Juliana Roxa
Juliana Roxa is the GSI Workforce Strategy and Communications Lead at AWS. Prior to that, she was Global Customer Marketing Director & Executive Communications Lead at SAP, where she led the
The Importance of Leading With The Relationship Instead of The Ask with Jeanne Talbot
On this episode, we were joined by Jeanne Talbot, a customer marketing and communications leader that has worked at companies like CloudBees, Lexmark International and Intel. She has a unique
Lessons From A Unique Career Trajectory and Why Your “How” Is Important with Jessica Walker McFarland
Jessica Walker McFarland is Head of Global Customer Advocacy and Executive Programs at Rubrik. We actually did something out of the ordinary for this episode in that we didn’t talk
Tips For Launching and Promoting Your Customer Training and Certification Programs with Jill Liles
Jill Liles is the Marketing Director at Nutanix University, which is Nutanix’s training and certification program. She breaks down the exact steps it took to bring this vision to life
Our Favorite Examples of Modern B2B Customer Storytelling with Theo Hopkinson
We’re excited to have customer marketing leader, Theo Hopkinson, on the show. Theo was previously Head of Customer Advocacy at Fivetran, as well as VP of Digital at Archetype, a brand agency,
Adding Subject Matter Experts To Your Team and Nurturing Long-term Cross-Functional Relationships with Janet Dulsky
Janet Dulsky is the Director of Retention Marketing at Adobe. Customer marketing teams have historically been on the smaller side, but as the role is gaining popularity, team sizes have
How To Think Like A CxO To Gain Executive Support with David Sroka
David Sroka is the President and CEO of Point of Reference. Now more than ever, it’s important to think of ways to stand out within your organization and demonstrate how
Content Amplification & Building a Supportive And Open Team Culture with Sara Steffen
Sara Steffen is the Senior Director of Customer Marketing at Nutanix. She shares her philosophy on building an open, honest, and supportive team culture, why content amplification is near and
