Reflecting On Customer Advocacy’s Evolution and What’s Coming Next with Deena Zenyk

Deena Zenyk is the Co-Founder and Managing Partner at The Captivate Collective and the co-author of The Messenger is The Message, a book devoted to the power of advocate...

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How To Engage The C-Suite For Thought Leadership Opportunities with Trish Borrmann

Trish Borrmann is the Director, Customer Advocacy at ServiceNow. Trish really enjoys working with the C-suite and recently helped launch an executive reference initiative to bring in more C-suite...

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The Importance of Showcasing Your Customer’s Customer with Daryl Stickley

Daryl Stickley is the Founder of Rich Interactive, a corporate storytelling and customer advocacy agency that has worked with global brands like Microsoft, Adobe and Accenture. Something he said...

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Tips For Your First 6 Months As a New Customer Marketer with Imaan Virani

Imaan Virani is the Global Customer Marketing Manager at Adthena. She started off in the consumer marketing world at General Mills, then moved into product marketing and customer marketing...

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Why Behavior Change is Key to Measuring Your Retention Efforts with Janet Dulsky

Janet Dulsky is the Director, Global Retention Marketing, Adobe. Janet describes her team as the “marketing arm” for customer success and has a cutting-edge approach to engagement. She shares...

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How Your Advocacy Program Can Generate Outsized Returns with Maria Sturgeon

Maria Sturgeon is the Program Director, Peer Advantage, Customer Advocacy at Teradata. She manages their Peer Advantage Program, which has been in existence for over 20 years and is...

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Using Customer Voice (Literally) to Support Your Customer Programs with Dana Alvarenga

Dana Alvarenga is the VP of Customer Experience at Slapfive, a customer marketing platform. She’s passionate about making the most of customer interactions by utilizing customer voice – not...

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What Marketers Should Know About Designing Effective Referral Programs with Jeff Epstein

Jeff Epstein is the Founder and CEO at Onboard.io, which enables companies to manage, analyze, and optimize the perfect onboarding process for every customer. Previously, he was the Founder...

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How Customer Marketing Plays An Integral Role in Category Design with Brittany Rolfe Hillard

Brittany Rolfe Hillard is VP of Customer Engagement and Advocacy at WalkMe, the digital adoption platform. If her name sounds familiar, we also recorded a previous episode together with...

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