Beating The Drum Podcast
Beating The Drum is a podcast that delves into the art and science of customer marketing and advocacy. The show has been running for two years and features 50+ in-depth interviews with customer marketing leaders around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.
How To Speed Up Your Sales Cycle with Customer Stories with Evan Huck
Evan Huck is the CEO of UserEvidence, a SaaS platform that helps automate content creation from happy customers. Evan previously helped run enterprise sales at SurveyMonkey and thinks the best
The Earned Growth Rate (EGR) Metric and Listener Questions with Helen Feber
Helen Feber is the Managing Partner at Referential, Inc., a consultancy that has been delivering innovative, high-quality advocacy-related services globally for over 26 years. She is also on the oversight committee
Customer Marketing Trends & Intentionally Investing in Customer Obsession with Amy Bills
Amy Bills is VP and Principal Analyst, Customer Engagement Strategies at Forrester. Previously, she was the Director of Customer Marketing at Blackbaud. We talked about all the attention that customer
Learning From B2C to Design Engaging Advocacy Programs with Luis González
Luis González is the Manager, Global Customer Advocacy at Alteryx. He currently leads the global vision and execution of their portfolio of advocacy programs and was recently named a Top
Tips For Running Successful Virtual User Conferences with Cristina Seckinger
Cristina Seckinger is the Senior Customer Marketing Manager for the Americas at Qlik. Prior to that, she was the first customer marketer at OnShape, a SaaS product development platform. Cristina
Maturing and Scaling Customer Programs From Year 1 to Year 2 with Bree Bunzel
Bree Bunzel is the Head of Global Customer Marketing at Dropbox. Bree moved into customer marketing from another role at Dropbox leading APAC product marketing and learned on the job
The Importance of Being More Data-Driven With Your Strategy with Ari Hoffman
Ari Hoffman is the Global Director of Customer Advocacy at Crowdvocate. He’s had a fascinating journey to customer advocacy, including a career in architecture and small business entrepreneurship, where he
Metrics, Metrics, Metrics: Looking Back On Some Of Our Favorite Conversations
I’m really excited to say that this is the 50th episode (!) of the podcast. I might be a little biased, but after talking to all these brilliant marketers, I
How Customer Awards Programs Provide Immense Value For The Whole Company with Kevin Lau
Kevin Lau is the Global Head of Customer Advocacy at Adobe. He and his team have a wide breadth of responsibilities, ranging from customer storytelling, managing their user group community
Evolving Your Brand Narrative Through Customer Engagement with Jane Menyo
Jane Menyo is the Head of Customer Marketing at Gong, a company that I think has done an excellent job in terms of modern B2B brand-building. Prior to Gong, she
Reflecting On Customer Advocacy’s Evolution and What’s Coming Next with Deena Zenyk
Deena Zenyk is the Co-Founder and Managing Partner at The Captivate Collective and the co-author of The Messenger is The Message, a book devoted to the power of advocate marketing.
How To Engage The C-Suite For Thought Leadership Opportunities with Trish Borrmann
Trish Borrmann is the Director, Customer Advocacy at ServiceNow. Trish really enjoys working with the C-suite and recently helped launch an executive reference initiative to bring in more C-suite customers
