Juliana Roxa is the GSI Workforce Strategy and Communications Lead at AWS. Prior to that, she was Global Customer Marketing Director & Executive Communications Lead at SAP, where she led the charge to unify the post-sales experience and build the customer marketing function from the ground up. Mapping out customer journeys can be a considerable undertaking at any company, but especially when you consider one like SAP with hundreds of thousands of employees and countless product lines. She breaks down her whole thought process and what she accomplished in the first year, her six key areas of focus, and how she got buy-in from teams that had never heard of customer marketing. 

You can find the full transcript here.

Enjoy the podcast? We’d be over the moon if you could rate and review us on Apple Podcasts. This helps more people find out about the show.