Lifecycle Marketing Campaigns and Tips for Achieving Cross-Functional Alignment with Myriam Diarra

Myriam Diarra is the Head of Customer Lifecycle Marketing at Drift. On this episode, she shared how she spent her first several months at the company observing and mapping out the customer journey, her top tips for getting cross-functional alignment and some of her favorite campaigns that her team has launched.

You can find the full transcript here.

Note: What Miriam says in the episode are her own experiences and opinions and are not those of her employer. 

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