Emily Amos is the Founder of Uplift Content, a boutique B2B SaaS content creation studio.
She came on the show to share her favorite insights from Uplift’s recent 2023 SaaS case study report, which surveyed over 100 marketers to learn how they’re utilizing case studies. We chat about how companies are measuring the success of their case studies, tips for making the most of your customer interviews and pulling the best metrics, and the essential ingredients that every case study needs to have.
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