Beating The Drum Podcast
Beating The Drum is a podcast that delves into the art and science of customer marketing and advocacy. The show has been running for two years and features 50+ in-depth interviews with customer marketing leaders around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.
The Importance of Leading With The Relationship Instead of The Ask with Jeanne Talbot
On this episode, we were joined by Jeanne Talbot, a customer marketing and communications leader that has worked at companies like CloudBees, Lexmark International and Intel. She has a unique
Lessons From A Unique Career Trajectory and Why Your “How” Is Important with Jessica Walker McFarland
Jessica Walker McFarland is Head of Global Customer Advocacy and Executive Programs at Rubrik. We actually did something out of the ordinary for this episode in that we didn’t talk
Tips For Launching and Promoting Your Customer Training and Certification Programs with Jill Liles
Jill Liles is the Marketing Director at Nutanix University, which is Nutanix’s training and certification program. She breaks down the exact steps it took to bring this vision to life
Our Favorite Examples of Modern B2B Customer Storytelling with Theo Hopkinson
We’re excited to have customer marketing leader, Theo Hopkinson, on the show. Theo was previously Head of Customer Advocacy at Fivetran, as well as VP of Digital at Archetype, a brand agency,
Adding Subject Matter Experts To Your Team and Nurturing Long-term Cross-Functional Relationships with Janet Dulsky
Janet Dulsky is the Director of Retention Marketing at Adobe. Customer marketing teams have historically been on the smaller side, but as the role is gaining popularity, team sizes have
How To Think Like A CxO To Gain Executive Support with David Sroka
David Sroka is the President and CEO of Point of Reference. Now more than ever, it’s important to think of ways to stand out within your organization and demonstrate how
Content Amplification & Building a Supportive And Open Team Culture with Sara Steffen
Sara Steffen is the Senior Director of Customer Marketing at Nutanix. She shares her philosophy on building an open, honest, and supportive team culture, why content amplification is near and
Lessons Learned From Launching Multiple Customer Advisory Boards with Amy Pang
Amy Pang is the Director of Customer Marketing at Fortinet. She’s helped launch customer advisory boards at several companies and has also been on the other side as a CAB
Mapping Your Advocacy Efforts To Different Stages of the Lifecycle with Kate Mahon
Kate Mahon is the Director of Global Customer Advocacy at Splunk. She shared how her time in consulting helped prepare her for this role, how to think about where customer
Securing Buy-In For Your Initiatives And What Questions To Ask During Job Interviews with Alison Bukowski
Alison Bukowski is the Senior Director, Customer & Product Marketing at PeerSpot. I’ve been getting a lot more questions lately on topics that are more about long-term career paths and
How To Connect Your Online Community and Advocacy Programs with Kendra Walsh
Kendra Walsh is Director, Community and Customer Advocacy at Juniper Networks. Kendra started her career in customer programs back in the early 2000s and has really seen the role evolve
How Customer Advocacy Can Be A Growth Lever with Christina Garnett
Christina Garnett is the Senior Marketing Manager, Offline Community and Advocacy at HubSpot. She was instrumental in launching their HubFans advocacy program, which now has over 27,000 members, as well
