Leveraging Customer Videos Throughout the Buyer Journey with Sam Shepler

Sam Shepler is the CEO of Testimonial Hero, a global B2B video testimonial creation service. He’s worked with companies like Google, Medallia and Hopin to create testimonials that reduce...

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4 Key Customer Advocacy Metrics That Matter Most to Your C-Suite with Helen Feber

Helen Feber is the Managing Partner at Referential, Inc., a consultancy that has been delivering innovative, high-quality advocacy-related services globally for over 26 years. She is also on the...

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Raising Awareness of Your Team’s Programs Across The Company with Umesh Patel

Umesh Patel is Head of Global Reference Programs at Fujitsu Global, where he’s been leading customer marketing for the past eight years. Umesh believes that customer stories provide tangible...

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What B2B Marketers Can Learn From B2C Loyalty Programs with Liz Richardson

“There’s a lot more clarity we can bring to our B2B programs to make sure that people understand, like, yes, when I do this, I will be able to...

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The Importance of Having a 360° View of Your Customer with Cynthia Hester

“We need all those people talking to each other, talking to us, so we get a really good sense of: what the right story is, and then how to...

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Happy Holidays! A Little Message from Yours Truly

Happy Holidays, BTD-ers! (I’ll have to find a better name for this at some point.) Margot here. Hope you’re all staying safe and healthy right now. I wanted to...

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How to Create Relevance and Boost Your Team’s Visibility with Zoe Meyer

“Have you raised your hand for stretch opportunities to try something outside of the box or outside of your comfort zone? It’s that type of relevance that brings attention...

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Customer Engagement Lessons From My Time in Customer Success with Christina Prudent

“It’s about really having that open line of communication between yourself and the CX team, so that you’re always on the same page.” – Christina Prudent Christina Prudent is...

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Lessons Learned From 400+ Executive Briefings with Lisa Bregante

“No matter what your title is, you have a voice at the table.” – Lisa Bregante Lisa Bregante is the Group Manager, Customer Marketing at PagerDuty. We covered a...

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