“The goal should be having that customer for life as a great reference, which also means making sure that they’re getting value out of participating in the different reference...

“It makes you feel good because you get recognized as a leader externally, versus just focusing on being in your day to day job, where you’re not thinking about...

“At the end of the day, the biggest, [most] important thing in this role is that customer relationship. You don’t want to lose that customer relationship just to get...

“It’s incumbent upon us to take that voice of the customer and share it broadly across the business to really try to impact change.” – Andrew Sevillia Andrew Sevillia...

“There’s no more authentic way to explain to someone what a product does and how it might change their work, then through hearing a similar person using that product....

“It’s our job as marketers to make the company look good, to make the people working there look good, to make customers look good, but especially with customer marketing,...

“To me, there’s nothing more magical than an account going dark, then you send them something and then … a la kazaam! All of a sudden, they respond to...

Rhett Livengood is the Worldwide Director of Digital Business Enabling at Intel. Prior to that, he was Intel’s Worldwide B2B Customer Engagement Director and has a ton of experience...

“To me, customer centricity is the foundation. And you really need it.” – Lauren Harris Lauren Harris is the Director of Global Customer Programs at Oracle. One of the...