Beating The Drum Podcast
Beating The Drum is a podcast that delves into the art and science of customer marketing and advocacy. The show has been running for two years and features 50+ in-depth interviews with customer marketing leaders around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.
How Your Advocacy Program Can Generate Outsized Returns with Maria Sturgeon
Maria Sturgeon is the Program Director, Peer Advantage, Customer Advocacy at Teradata. She manages their Peer Advantage Program, which has been in existence for over 20 years and is considered
Using Customer Voice (Literally) to Support Your Customer Programs with Dana Alvarenga
Dana Alvarenga is the VP of Customer Experience at Slapfive, a customer marketing platform. She’s passionate about making the most of customer interactions by utilizing customer voice – not just
What Marketers Should Know About Designing Effective Referral Programs with Jeff Epstein
Jeff Epstein is the Founder and CEO at Onboard.io, which enables companies to manage, analyze, and optimize the perfect onboarding process for every customer. Previously, he was the Founder and
How Customer Marketing Plays An Integral Role in Category Design with Brittany Rolfe Hillard
Brittany Rolfe Hillard is VP of Customer Engagement and Advocacy at WalkMe, the digital adoption platform. If her name sounds familiar, we also recorded a previous episode together with some
The Shift Towards Authenticity in Customer Content with Lauren Locke-Paddon
Lauren Locke-Paddon is VP of Customer Success at Vocal Video. She’s previously worked at companies like TechValidate and SurveyMonkey and came on the show to talk about the shift she’s
How To Set Up Your Executive Sponsorship Program For Success with Kalina Bryant
Kalina Bryant is Head of Global Customer Advocacy, Customer Experience, and Executive Programs at Asana, as well as the Founder of Unapologetech and KMB Consulting. She is a seasoned customer
How to Track Advocate Maturity (Without Paying For Additional Software) with Crystal Anderson
Crystal Anderson is Director, Customer Marketing at SheerID. She’s passionate about helping companies humanize their brands by connecting with their customers and also brings a demand gen and growth background
The Power of Asking ‘Why’ and Becoming a Strategic Business Partner with Angela Burk
Angela Burk is Senior Director, Customer Marketing at Confluent. Angela has previously worked in customer marketing roles at companies like ServiceNow, NetApp and Jive Software. On this episode, we cover:
How Customer Marketing Can Partner with Customer Success with Syed Hussain
Syed Hussain is the VP of Customer Success at Indio Technologies. As you know, from time to time, I like bringing people on the show who don’t work in customer
How Customer Engagement Can Be The Secret Sauce to Advocacy with Leslie Paterson
Leslie Paterson is the VP of Global Customer Advocacy and Engagement at Genesys. She has previously worked at companies like Oracle and Ingram Micro. When we first connected, Leslie told
Using Gamification to Increase Customer Engagement and Advocacy with Ray Lau
Ray Lau is Director of Growth Marketing at PowerDMS. Prior to that, Ray led customer marketing at the company, and I was really interested in how his experience in customer advocacy
Lessons From Building EMEA Customer Marketing Programs From Scratch with Fiona Partlow
Fiona Partlow is the Senior Manager, Global Customer Reference Program at Nutanix. She kicked off her career in customer references at Oracle, then built out the EMEA customer marketing programs
