The Power of Asking ‘Why’ and Becoming a Strategic Business Partner with Angela Burk

Angela Burk is Senior Director, Customer Marketing at Confluent. Angela has previously worked in customer marketing roles at companies like ServiceNow, NetApp and Jive Software. On this episode, we...

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How Customer Marketing Can Partner with Customer Success with Syed Hussain

Syed Hussain is the VP of Customer Success at Indio Technologies. As you know, from time to time, I like bringing people on the show who don’t work in...

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How Customer Engagement Can Be The Secret Sauce to Advocacy with Leslie Paterson

Leslie Paterson is the VP of Global Customer Advocacy and Engagement at Genesys. She has previously worked at companies like Oracle and Ingram Micro. When we first connected, Leslie...

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Using Gamification to Increase Customer Engagement and Advocacy with Ray Lau

Ray Lau is Director of Growth Marketing at PowerDMS. Prior to that, Ray led customer marketing at the company, and I was really interested in how his experience in customer...

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Lessons From Building EMEA Customer Marketing Programs From Scratch with Fiona Partlow

Fiona Partlow is the Senior Manager, Global Customer Reference Program at Nutanix. She kicked off her career in customer references at Oracle, then built out the EMEA customer marketing...

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Key Takeaways from PMA’s Customer Marketing Summit with Brittany Rolfe Hillard

On this episode, I had a blast chatting with Brittany Rolfe Hillard, VP, Customer Engagement and Advocacy at WalkMe about some of our thoughts and key takeaways from Product Marketing...

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How Customer Marketing Can Partner with Content Marketing with Anya Pratskevich

Anya Pratskevich is a Product Marketing Manager (and former Content Marketing Manager) at Mixpanel. Prior to that, she worked in product marketing and content marketing at companies like Liftoff...

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Leveraging Customer Videos Throughout the Buyer Journey with Sam Shepler

Sam Shepler is the CEO of Testimonial Hero, a global B2B video testimonial creation service. He’s worked with companies like Google, Medallia and Hopin to create testimonials that reduce...

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4 Key Customer Advocacy Metrics That Matter Most to Your C-Suite with Helen Feber

Helen Feber is the Managing Partner at Referential, Inc., a consultancy that has been delivering innovative, high-quality advocacy-related services globally for over 26 years. She is also on the...

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