Fiona Partlow is the Senior Manager, Global Customer Reference Program at Nutanix. She kicked off her career in customer references at Oracle, then built out the EMEA customer marketing...

On this episode, I had a blast chatting with Brittany Rolfe Hillard, VP, Customer Engagement and Advocacy at WalkMe about some of our thoughts and key takeaways from Product Marketing...

Anya Pratskevich is a Product Marketing Manager (and former Content Marketing Manager) at Mixpanel. Prior to that, she worked in product marketing and content marketing at companies like Liftoff...

Sam Shepler is the CEO of Testimonial Hero, a global B2B video testimonial creation service. He’s worked with companies like Google, Medallia and Hopin to create testimonials that reduce...

Helen Feber is the Managing Partner at Referential, Inc., a consultancy that has been delivering innovative, high-quality advocacy-related services globally for over 26 years. She is also on the...

Umesh Patel is Head of Global Reference Programs at Fujitsu Global, where he’s been leading customer marketing for the past eight years. Umesh believes that customer stories provide tangible...

“There’s a lot more clarity we can bring to our B2B programs to make sure that people understand, like, yes, when I do this, I will be able to...

“We need all those people talking to each other, talking to us, so we get a really good sense of: what the right story is, and then how to...

Happy Holidays, BTD-ers! (I’ll have to find a better name for this at some point.) Margot here. Hope you’re all staying safe and healthy right now. I wanted to...