Beating The Drum Podcast
Beating The Drum is a podcast that delves into the art and science of customer marketing and advocacy. The show has been running for two years and features 50+ in-depth interviews with customer marketing leaders around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.
Lessons Learned From Launching Multiple Customer Advisory Boards with Amy Pang
Amy Pang is the Director of Customer Marketing at Fortinet. She’s helped launch customer advisory boards at several companies and has also been on the other side as a CAB
Mapping Your Advocacy Efforts To Different Stages of the Lifecycle with Kate Mahon
Kate Mahon is the Director of Global Customer Advocacy at Splunk. She shared how her time in consulting helped prepare her for this role, how to think about where customer
Securing Buy-In For Your Initiatives And What Questions To Ask During Job Interviews with Alison Bukowski
Alison Bukowski is the Senior Director, Customer & Product Marketing at PeerSpot. I’ve been getting a lot more questions lately on topics that are more about long-term career paths and
How To Connect Your Online Community and Advocacy Programs with Kendra Walsh
Kendra Walsh is Director, Community and Customer Advocacy at Juniper Networks. Kendra started her career in customer programs back in the early 2000s and has really seen the role evolve
How Customer Advocacy Can Be A Growth Lever with Christina Garnett
Christina Garnett is the Senior Marketing Manager, Offline Community and Advocacy at HubSpot. She was instrumental in launching their HubFans advocacy program, which now has over 27,000 members, as well
How To Speed Up Your Sales Cycle with Customer Stories with Evan Huck
Evan Huck is the CEO of UserEvidence, a SaaS platform that helps automate content creation from happy customers. Evan previously helped run enterprise sales at SurveyMonkey and thinks the best
The Earned Growth Rate (EGR) Metric and Listener Questions with Helen Feber
Helen Feber is the Managing Partner at Referential, Inc., a consultancy that has been delivering innovative, high-quality advocacy-related services globally for over 26 years. She is also on the oversight committee
Customer Marketing Trends & Intentionally Investing in Customer Obsession with Amy Bills
Amy Bills is VP and Principal Analyst, Customer Engagement Strategies at Forrester. Previously, she was the Director of Customer Marketing at Blackbaud. We talked about all the attention that customer
Learning From B2C to Design Engaging Advocacy Programs with Luis González
Luis González is the Manager, Global Customer Advocacy at Alteryx. He currently leads the global vision and execution of their portfolio of advocacy programs and was recently named a Top
Tips For Running Successful Virtual User Conferences with Cristina Seckinger
Cristina Seckinger is the Senior Customer Marketing Manager for the Americas at Qlik. Prior to that, she was the first customer marketer at OnShape, a SaaS product development platform. Cristina
Maturing and Scaling Customer Programs From Year 1 to Year 2 with Bree Bunzel
Bree Bunzel is the Head of Global Customer Marketing at Dropbox. Bree moved into customer marketing from another role at Dropbox leading APAC product marketing and learned on the job
The Importance of Being More Data-Driven With Your Strategy with Ari Hoffman
Ari Hoffman is the Global Director of Customer Advocacy at Crowdvocate. He’s had a fascinating journey to customer advocacy, including a career in architecture and small business entrepreneurship, where he
