Sam Shepler is the CEO of Testimonial Hero, a global B2B video testimonial creation service. He’s worked with companies like Google, Medallia and Hopin to create testimonials that reduce...

Helen Feber is the Managing Partner at Referential, Inc., a consultancy that has been delivering innovative, high-quality advocacy-related services globally for over 26 years. She is also on the...

Umesh Patel is Head of Global Reference Programs at Fujitsu Global, where he’s been leading customer marketing for the past eight years. Umesh believes that customer stories provide tangible...

“There’s a lot more clarity we can bring to our B2B programs to make sure that people understand, like, yes, when I do this, I will be able to...

“We need all those people talking to each other, talking to us, so we get a really good sense of: what the right story is, and then how to...

Happy Holidays, BTD-ers! (I’ll have to find a better name for this at some point.) Margot here. Hope you’re all staying safe and healthy right now. I wanted to...

“Have you raised your hand for stretch opportunities to try something outside of the box or outside of your comfort zone? It’s that type of relevance that brings attention...

“It’s about really having that open line of communication between yourself and the CX team, so that you’re always on the same page.” – Christina Prudent Christina Prudent is...

“No matter what your title is, you have a voice at the table.” – Lisa Bregante Lisa Bregante is the Group Manager, Customer Marketing at PagerDuty. We covered a...