Tiffany Keel is Head of Customer Advocacy at ClickUp. Prior to ClickUp, she ran customer marketing at companies like ON24 and Nextiva.

When she started at ClickUp, they’d grown tremendously through product led growth, but were still early when it came to the types of programs you typically think of in B2B marketing. She shares how to hit the ground running in a fast paced startup, why you need to mix quick wins with foundational planning in your first few months, how she secured hundreds of people for their reference program in only a few weeks and partnering with customers to create long-term plays to showcase them far into the future.

You can find the full transcript here.