Diversity in Customer Storytelling: Why It Matters and How To Advocate For More with Pascale Royal

Pascale Royal is the Director of Executive Customer Programs at Coupa Software and has been in customer marketing for over 15 years at previous companies like ServiceNow and Citrix.

Pascale believes that customer marketers have a significant level of influence when it comes to brand storytelling due to the customers that we choose to showcase. She cares deeply about pushing for more diversity in this arena and we talk about her tips on how to achieve this, as well as her thoughts on the state of corporate culture in 2023 and the importance of taking stock of you and your team’s mental wellbeing in light of everything that has transpired over the past few years.

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