Month: May 2021

Using Gamification to Increase Customer Engagement and Advocacy with Ray Lau

Ray Lau is Director of Growth Marketing at PowerDMS. Prior to that, Ray led customer marketing at the company, and I was really interested in how his experience in customer advocacy influenced his approach to growth. On this episode, we cover:  What he believes is the ultimate goal of marketing How his experience in customer marketing…

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Lessons From Building EMEA Customer Marketing Programs From Scratch with Fiona Partlow

Fiona Partlow is the Senior Manager, Global Customer Reference Program at Nutanix. She kicked off her career in customer references at Oracle, then built out the EMEA customer marketing programs at VMware and Nutanix.  On this episode, we cover:  Starting customer marketing programs from scratch at VMware and Nutanix Why flexibility and adaptability are key…

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