Month: April 2023

Diversity in Customer Storytelling: Why It Matters and How To Advocate For More with Pascale Royal

Pascale Royal is the Director of Executive Customer Programs at Coupa Software and has been in customer marketing for over 15 years at previous companies like ServiceNow and Citrix. Pascale believes that customer marketers have a significant level of influence when it comes to brand storytelling due to the customers that we choose to showcase….

Read More

Top Takeaways From Uplift Content’s 2023 SaaS Case Study Report with Emily Amos

Emily Amos is the Founder of Uplift Content, a boutique B2B SaaS content creation studio. She came on the show to share her favorite insights from Uplift’s recent 2023 SaaS case study report, which surveyed over 100 marketers to learn how they’re utilizing case studies. We chat about how companies are measuring the success of…

Read More