Margot Leong

How To Set Up Your Executive Sponsorship Program For Success with Kalina Bryant

Kalina Bryant is Head of Global Customer Advocacy, Customer Experience, and Executive Programs at Asana, as well as the Founder of Unapologetech and KMB Consulting. She is a seasoned customer marketing and advocacy leader with extensive experience at technology companies like Signifyd, Talkdesk, and Anaplan. On this episode, we cover: The nuts and bolts of…

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How to Track Advocate Maturity (Without Paying For Additional Software) with Crystal Anderson

Crystal Anderson is Director, Customer Marketing at SheerID. She’s passionate about helping companies humanize their brands by connecting with their customers and also brings a demand gen and growth background to her customer marketing efforts. On this episode, we cover: How her demand gen experience influenced her approach to customer marketing The value of creating…

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The Power of Asking ‘Why’ and Becoming a Strategic Business Partner with Angela Burk

Angela Burk is Senior Director, Customer Marketing at Confluent. Angela has previously worked in customer marketing roles at companies like ServiceNow, NetApp and Jive Software. On this episode, we cover:  Her three pillars of customer marketing and how they all connect How to be strategic about extracting customer insights for internal and external use The…

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How Customer Marketing Can Partner with Customer Success with Syed Hussain

Syed Hussain is the VP of Customer Success at Indio Technologies. As you know, from time to time, I like bringing people on the show who don’t work in customer marketing, but can share valuable perspectives and help us better understand different departments that we work with closely. Syed is a good friend of mine…

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How Customer Engagement Can Be The Secret Sauce to Advocacy with Leslie Paterson

Leslie Paterson is the VP of Global Customer Advocacy and Engagement at Genesys. She has previously worked at companies like Oracle and Ingram Micro. When we first connected, Leslie told me that she felt strongly about customer engagement being the “secret sauce” to advocacy, and of course, I had to have her on to speak…

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Using Gamification to Increase Customer Engagement and Advocacy with Ray Lau

Ray Lau is Director of Growth Marketing at PowerDMS. Prior to that, Ray led customer marketing at the company, and I was really interested in how his experience in customer advocacy influenced his approach to growth. On this episode, we cover:  What he believes is the ultimate goal of marketing How his experience in customer marketing…

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Lessons From Building EMEA Customer Marketing Programs From Scratch with Fiona Partlow

Fiona Partlow is the Senior Manager, Global Customer Reference Program at Nutanix. She kicked off her career in customer references at Oracle, then built out the EMEA customer marketing programs at VMware and Nutanix.  On this episode, we cover:  Starting customer marketing programs from scratch at VMware and Nutanix Why flexibility and adaptability are key…

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Key Takeaways from PMA’s Customer Marketing Summit with Brittany Rolfe Hillard

On this episode, I had a blast chatting with Brittany Rolfe Hillard, VP, Customer Engagement and Advocacy at WalkMe about some of our thoughts and key takeaways from Product Marketing Alliance’s recent Customer Marketing Summit. Brittany was kind enough to watch (and in many cases, rewatch!) all of the sessions and her highlights kicked off some…

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How Customer Marketing Can Partner with Content Marketing with Anya Pratskevich

Anya Pratskevich is a Product Marketing Manager (and former Content Marketing Manager) at Mixpanel. Prior to that, she worked in product marketing and content marketing at companies like Liftoff Mobile and Adstage. From time to time, I like bringing people on the show who don’t work in customer marketing, but can share valuable perspectives and help…

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Leveraging Customer Videos Throughout the Buyer Journey with Sam Shepler

Sam Shepler is the CEO of Testimonial Hero, a global B2B video testimonial creation service. He’s worked with companies like Google, Medallia and Hopin to create testimonials that reduce friction in the sales cycle and close deals more quickly. On this episode, we cover: Leveraging different types of customer video content throughout the whole buyer…

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