Month: June 2021

The Power of Asking ‘Why’ and Becoming a Strategic Business Partner with Angela Burk

Angela Burk is Senior Director, Customer Marketing at Confluent. Angela has previously worked in customer marketing roles at companies like ServiceNow, NetApp and Jive Software. On this episode, we cover:  Her three pillars of customer marketing and how they all connect How to be strategic about extracting customer insights for internal and external use The…

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How Customer Marketing Can Partner with Customer Success with Syed Hussain

Syed Hussain is the VP of Customer Success at Indio Technologies. As you know, from time to time, I like bringing people on the show who don’t work in customer marketing, but can share valuable perspectives and help us better understand different departments that we work with closely. Syed is a good friend of mine…

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How Customer Engagement Can Be The Secret Sauce to Advocacy with Leslie Paterson

Leslie Paterson is the VP of Global Customer Advocacy and Engagement at Genesys. She has previously worked at companies like Oracle and Ingram Micro. When we first connected, Leslie told me that she felt strongly about customer engagement being the “secret sauce” to advocacy, and of course, I had to have her on to speak…

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