Month: August 2020

How to Measure Success at an Operational and Executive Level with Rhett Livengood

Rhett Livengood is the Worldwide Director of Digital Business Enabling at Intel. Prior to that, he was Intel’s Worldwide B2B Customer Engagement Director and has a ton of experience in the space. You can connect with Rhett on LinkedIn. On this episode, we cover: Why SaaS means that companies are valuing customer marketing and engagement…

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Transcript: Measuring Your Program’s Success on Different Levels with Rhett Livengood

On this episode, I was joined by Rhett Livengood, Worldwide Director of Digital Business Enabling at Intel. Prior to that, he was Intel’s Worldwide B2B Customer Engagement Director and has a ton of experience in the space. We talk about the importance of maintaining a strategic pipeline of advocates, reporting metrics at an operational versus…

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Using Online Reviews to Drive Endless Value for Your Company and Customers with Lauren Harris

“To me, customer centricity is the foundation. And you really need it.” – Lauren Harris Lauren Harris is the Director of Global Customer Programs at Oracle. One of the areas where she’s driven a ton of value is in leading their customer review team, covering 6+ lines of business, 3 vendors, and over 15 functional…

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How to Partner With Sales for Mutual Success with Allyson Stinchfield

“Despite the fact that sometimes we’re living in such a digital world, human relationships still truly matter.” – Allyson Stinchfield Allyson Stinchfield is the Chief Customer Officer at Needle Space Labs, a marketing agency in Berkeley, California. Prior to that, she was the Customer Marketing Director at Splunk, an enterprise software company. We spoke about…

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Transcript: How to Partner With Sales for Mutual Success With Allyson Stinchfield

On this episode, I was joined by Allyson Stinchfield, Chief Customer Officer at Needle Space Labs, a marketing agency in Berkeley, California. Prior to that, she was the Customer Marketing Director at Splunk, an enterprise software company. We spoke about how her comms background influenced her overall approach, how to build trust with sales, and…

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Taking Your Video Storytelling to the Next Level with Ben Bradley

“For me, it’s what is the ‘why’ behind what people are doing and how can I bring that to light.” – Ben Bradley Ben Bradley is the Founder and Director of Right Hand Films. We previously worked together on several customer testimonial videos during my time at Rubrik. (Fun fact: the quality and artistry of…

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Transcript: Taking Your Video Storytelling to the Next Level with Ben Bradley

On this episode, I was joined by Ben Bradley, Founder and Director at Right Hand Films. I worked extensively with Ben during my time at Rubrik, mostly focusing on customer testimonial videos. We received a lot of compliments on these and I think a large part of that is due to the artistry and emotion…

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