Kevin Lau is the Global Head of Customer Advocacy at Adobe. He and his team have a wide breadth of responsibilities, ranging from customer storytelling, managing their user group community and champions program, as well as their customer awards program, the Adobe Experience Makers Awards. We cover what it’s like to put together an awards program that aspires to be the “Oscars of B2B,” how it can be an incredible opportunity to build cross-functional relationships, and the importance of having a stringent and impartial judging process.

You can find the full transcript here.

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