“It starts and finishes with: what was it that your business is trying to achieve?” – Claire Grove Claire Grove is the Customer Advocacy and Storytelling Strategy Director at ServiceNow. Previously, she ran UK customer advocacy at Microsoft, as well as the EMEA customer reference program at Salesforce. Claire has this incredibly calming energy and…

“You want to make your customers referenceable? Then you’ve got to go out of the way to keep your customers happy.” – Dan Raynes Dan Raynes is a State and Local Senior Account Executive at Rubrik. He is one of the highest performing sales reps I know and has consistently achieved over 100% of his…

“It’s really important that the leadership team think of this as a program, that they have a dedicated owner, ongoing budget — like budget for a year, not budget for a meeting, or budget for a month, or budget for a quarter.” – Sarah Moody Sarah Moody is the CEO at Customers Always First, a consulting…

As a customer marketer, you are an extension of the account team, so we always want to be incredibly mindful of what we’re asking them to do. – Lindsay Molina Lindsay Molina is the Senior Group Manager, Customer Marketing at Slack. Prior to that, she also ran customer marketing at MuleSoft and Poly. You can…

“It’s about taking a moment to think about what you can do to support that customer. It just changes the conversation massively.” – Julie Ilott Julie Ilott is the Senior EMEA Customer Marketing Manager at Talkdesk and has previously worked at enterprise technology brands like Oracle and Dell EMC. She has nearly 20 years of experience…