Using Online Reviews to Drive Endless Value for Your Company and Customers with Lauren Harris

“To me, customer centricity is the foundation. And you really need it.” – Lauren Harris Lauren Harris is the Director of Global Customer Programs at Oracle. One of the...

Read More

How to Partner With Sales for Mutual Success with Allyson Stinchfield

“Despite the fact that sometimes we’re living in such a digital world, human relationships still truly matter.” – Allyson Stinchfield Allyson Stinchfield is the Chief Customer Officer at Needle...

Read More

Taking Your Video Storytelling to the Next Level with Ben Bradley

“For me, it’s what is the ‘why’ behind what people are doing and how can I bring that to light.” – Ben Bradley Ben Bradley is the Founder and...

Read More

How To Position Customer Advocacy as “Must-Have” Instead of “Nice-to-Have” with Claire Grove

“It starts and finishes with: what was it that your business is trying to achieve?” – Claire Grove Claire Grove is the Customer Advocacy and Storytelling Strategy Director at...

Read More

The Importance of Turning Customers Into Advocates: A Sales Perspective with Dan Raynes

“You want to make your customers referenceable? Then you’ve got to go out of the way to keep your customers happy.” – Dan Raynes Dan Raynes is a State...

Read More

Making Customers Your North Star By Utilizing Customer Advisory Boards with Sarah Moody

“It’s really important that the leadership team think of this as a program, that they have a dedicated owner, ongoing budget — like budget for a year, not budget...

Read More

How to Build a Robust Customer Story Pipeline with Lindsay Molina

As a customer marketer, you are an extension of the account team, so we always want to be incredibly mindful of what we’re asking them to do. – Lindsay...

Read More

How to Create Customer Partnerships That Are Truly Win-Win with Julie Ilott

“It’s about taking a moment to think about what you can do to support that customer. It just changes the conversation massively.” – Julie Ilott Julie Ilott is the Senior...

Read More