Beating The Drum Podcast
Beating The Drum is a podcast that delves into the art and science of customer marketing and advocacy. The show has been running for two years and features 50+ in-depth interviews with customer marketing leaders around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.
“No matter what your title is, you have a voice at the table.” – Lisa Bregante Lisa Bregante is the Group Manager, Customer Marketing at PagerDuty. We covered a wide
“To build a loyal customer, it actually starts from the very beginning when the customer interacts with your brand.” – Kelvin Cornaz-Tranphuoc Kelvin Cornaz-Tranphuoc is the Senior Director and General
“Especially in this day and age, every company is striving to be more customer-centric, but few can really walk that talk. And I think customer marketers are the future of
“I think marketing is, more and more, taking a bigger role, a more forward role. It’s really co-ownership of that responsibility to drive customer experience, customer success, and adoption of
“The goal should be having that customer for life as a great reference, which also means making sure that they’re getting value out of participating in the different reference activities,
“It makes you feel good because you get recognized as a leader externally, versus just focusing on being in your day to day job, where you’re not thinking about your
“At the end of the day, the biggest, [most] important thing in this role is that customer relationship. You don’t want to lose that customer relationship just to get another
“It’s incumbent upon us to take that voice of the customer and share it broadly across the business to really try to impact change.” – Andrew Sevillia Andrew Sevillia is
Why Customer Advocacy Should Be a Standalone Department (Similar to Success or Marketing) with Hollie Wegman
“There’s no more authentic way to explain to someone what a product does and how it might change their work, then through hearing a similar person using that product. It’s
“It’s our job as marketers to make the company look good, to make the people working there look good, to make customers look good, but especially with customer marketing, because
“To me, there’s nothing more magical than an account going dark, then you send them something and then … a la kazaam! All of a sudden, they respond to you.
Rhett Livengood is the Worldwide Director of Digital Business Enabling at Intel. Prior to that, he was Intel’s Worldwide B2B Customer Engagement Director and has a ton of experience in