Taking Your Video Storytelling to the Next Level with Ben Bradley

“For me, it’s what is the ‘why’ behind what people are doing and how can I bring that to light.” – Ben Bradley Ben Bradley is the Founder and...

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How To Position Customer Advocacy as “Must-Have” Instead of “Nice-to-Have” with Claire Grove

“It starts and finishes with: what was it that your business is trying to achieve?” – Claire Grove Claire Grove is the Customer Advocacy and Storytelling Strategy Director at...

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The Importance of Turning Customers Into Advocates: A Sales Perspective with Dan Raynes

“You want to make your customers referenceable? Then you’ve got to go out of the way to keep your customers happy.” – Dan Raynes Dan Raynes is a State...

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Making Customers Your North Star By Utilizing Customer Advisory Boards with Sarah Moody

“It’s really important that the leadership team think of this as a program, that they have a dedicated owner, ongoing budget — like budget for a year, not budget...

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How to Build a Robust Customer Story Pipeline with Lindsay Molina

As a customer marketer, you are an extension of the account team, so we always want to be incredibly mindful of what we’re asking them to do. – Lindsay...

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How to Create Customer Partnerships That Are Truly Win-Win with Julie Ilott

“It’s about taking a moment to think about what you can do to support that customer. It just changes the conversation massively.” – Julie Ilott Julie Ilott is the Senior...

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