How to Create Relevance and Boost Your Team’s Visibility with Zoe Meyer

“Have you raised your hand for stretch opportunities to try something outside of the box or outside of your comfort zone? It’s that type of relevance that brings attention...

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Customer Engagement Lessons From My Time in Customer Success with Christina Prudent

“It’s about really having that open line of communication between yourself and the CX team, so that you’re always on the same page.” – Christina Prudent Christina Prudent is...

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Lessons Learned From 400+ Executive Briefings with Lisa Bregante

“No matter what your title is, you have a voice at the table.” – Lisa Bregante Lisa Bregante is the Group Manager, Customer Marketing at PagerDuty. We covered a...

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Using Retention and Lifecycle Marketing to Increase Customer Loyalty with Kelvin Cornaz-Tranphuoc

“To build a loyal customer, it actually starts from the very beginning when the customer interacts with your brand.” – Kelvin Cornaz-Tranphuoc Kelvin Cornaz-Tranphuoc is the Senior Director and...

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Using the Customer Centricity Model to Demystify Customer Marketing with Charlotte Lilley

“Especially in this day and age, every company is striving to be more customer-centric, but few can really walk that talk. And I think customer marketers are the future...

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How Advocacy Can Play a Larger Role in the Customer Journey with Julie Perino

“I think marketing is, more and more, taking a bigger role, a more forward role. It’s really co-ownership of that responsibility to drive customer experience, customer success, and adoption...

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Taking The Long-Term Approach to Working with Customers with Amy Shever

“The goal should be having that customer for life as a great reference, which also means making sure that they’re getting value out of participating in the different reference...

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The Benefits of Customer Advocacy (From An Advocate’s Perspective) with Jeff McKittrick

“It makes you feel good because you get recognized as a leader externally, versus just focusing on being in your day to day job, where you’re not thinking about...

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How to Launch and Manage Your Sales Reference Program as a Team of One with Liv Schichtel

“At the end of the day, the biggest, [most] important thing in this role is that customer relationship. You don’t want to lose that customer relationship just to get...

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