The Benefits of Customer Advocacy (From An Advocate’s Perspective) with Jeff McKittrick

“It makes you feel good because you get recognized as a leader externally, versus just focusing on being in your day to day job, where you’re not thinking about...

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How to Launch and Manage Your Sales Reference Program as a Team of One with Liv Schichtel

“At the end of the day, the biggest, [most] important thing in this role is that customer relationship. You don’t want to lose that customer relationship just to get...

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Favorite Tools to Consider for Your Customer Marketing Stack with Andrew Sevillia

“It’s incumbent upon us to take that voice of the customer and share it broadly across the business to really try to impact change.” – Andrew Sevillia Andrew Sevillia...

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Why Customer Advocacy Should Be a Standalone Department (Similar to Success or Marketing) with Hollie Wegman

“There’s no more authentic way to explain to someone what a product does and how it might change their work, then through hearing a similar person using that product....

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How to Craft Compelling Stories by Thinking Like a Hollywood Producer with Audrey Zigmond

“It’s our job as marketers to make the company look good, to make the people working there look good, to make customers look good, but especially with customer marketing,...

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How Gifting Can Supercharge Your Customer Relationships with Leslie Barrett

“To me, there’s nothing more magical than an account going dark, then you send them something and then … a la kazaam! All of a sudden, they respond to...

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How to Measure Success at an Operational and Executive Level with Rhett Livengood

Rhett Livengood is the Worldwide Director of Digital Business Enabling at Intel. Prior to that, he was Intel’s Worldwide B2B Customer Engagement Director and has a ton of experience...

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Using Online Reviews to Drive Endless Value for Your Company and Customers with Lauren Harris

“To me, customer centricity is the foundation. And you really need it.” – Lauren Harris Lauren Harris is the Director of Global Customer Programs at Oracle. One of the...

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How to Partner With Sales for Mutual Success with Allyson Stinchfield

“Despite the fact that sometimes we’re living in such a digital world, human relationships still truly matter.” – Allyson Stinchfield Allyson Stinchfield is the Chief Customer Officer at Needle...

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