Beating The Drum Podcast
Beating The Drum is a podcast that delves into the art and science of customer marketing and advocacy. The show has been running for two years and features 50+ in-depth interviews with customer marketing leaders around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.
Metrics, Metrics, Metrics: Looking Back On Some Of Our Favorite Conversations
I’m really excited to say that this is the 50th episode (!) of the podcast. I might be a little biased, but after talking to all these brilliant marketers, I
How Customer Awards Programs Provide Immense Value For The Whole Company with Kevin Lau
Kevin Lau is the Global Head of Customer Advocacy at Adobe. He and his team have a wide breadth of responsibilities, ranging from customer storytelling, managing their user group community
Evolving Your Brand Narrative Through Customer Engagement with Jane Menyo
Jane Menyo is the Head of Customer Marketing at Gong, a company that I think has done an excellent job in terms of modern B2B brand-building. Prior to Gong, she
Reflecting On Customer Advocacy’s Evolution and What’s Coming Next with Deena Zenyk
Deena Zenyk is the Co-Founder and Managing Partner at The Captivate Collective and the co-author of The Messenger is The Message, a book devoted to the power of advocate marketing.
How To Engage The C-Suite For Thought Leadership Opportunities with Trish Borrmann
Trish Borrmann is the Director, Customer Advocacy at ServiceNow. Trish really enjoys working with the C-suite and recently helped launch an executive reference initiative to bring in more C-suite customers
The Importance of Showcasing Your Customer’s Customer with Daryl Stickley
Daryl Stickley is the Founder of Rich Interactive, a corporate storytelling and customer advocacy agency that has worked with global brands like Microsoft, Adobe and Accenture. Something he said early
Tips For Your First 6 Months As a New Customer Marketer with Imaan Virani
Imaan Virani is the Global Customer Marketing Manager at Adthena. She started off in the consumer marketing world at General Mills, then moved into product marketing and customer marketing in
Why Behavior Change is Key to Measuring Your Retention Efforts with Janet Dulsky
Janet Dulsky is the Director, Global Retention Marketing, Adobe. Janet describes her team as the “marketing arm” for customer success and has a cutting-edge approach to engagement. She shares why
How Your Advocacy Program Can Generate Outsized Returns with Maria Sturgeon
Maria Sturgeon is the Program Director, Peer Advantage, Customer Advocacy at Teradata. She manages their Peer Advantage Program, which has been in existence for over 20 years and is considered
Using Customer Voice (Literally) to Support Your Customer Programs with Dana Alvarenga
Dana Alvarenga is the VP of Customer Experience at Slapfive, a customer marketing platform. She’s passionate about making the most of customer interactions by utilizing customer voice – not just
What Marketers Should Know About Designing Effective Referral Programs with Jeff Epstein
Jeff Epstein is the Founder and CEO at Onboard.io, which enables companies to manage, analyze, and optimize the perfect onboarding process for every customer. Previously, he was the Founder and
How Customer Marketing Plays An Integral Role in Category Design with Brittany Rolfe Hillard
Brittany Rolfe Hillard is VP of Customer Engagement and Advocacy at WalkMe, the digital adoption platform. If her name sounds familiar, we also recorded a previous episode together with some
