- What B2B Marketers Can Learn From B2C Loyalty Programs with Liz Richardson
- Transcript: What B2B Marketers Can Learn From B2C Loyalty Programs with Liz Richardson
- The Importance of Having a 360° View of Your Customer with Cynthia Hester
- Transcript: The Importance of Having a 360° View of Your Customer with Cynthia Hester
- Happy Holidays! A Little Message from Yours Truly
Beating The Drum is a podcast that delves into the art and science of customer advocacy. Every company dreams about having customers that will sing their praises—and on this show, we’ll explore what goes on behind the scenes to make that happen. Join host, Margot Leong, as she interviews customer marketing and advocacy leaders from around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.