Episodes

What B2B Marketers Can Learn From B2C Loyalty Programs with Liz Richardson

“There’s a lot more clarity we can bring to our B2B programs to make sure that people understand, like, yes, when I do this, I will be able to...

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Transcript: What B2B Marketers Can Learn From B2C Loyalty Programs with Liz Richardson

On this episode, I was joined by Liz Richardson, Co-founder and Managing Partner of Captivate Collective, a consulting agency that helps organizations accelerate growth with bold engagement strategies that...

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The Importance of Having a 360° View of Your Customer with Cynthia Hester

“We need all those people talking to each other, talking to us, so we get a really good sense of: what the right story is, and then how to...

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Transcript: The Importance of Having a 360° View of Your Customer with Cynthia Hester

On this episode, I was joined by Cynthia Hester, Director of Global Customer Programs at Google Cloud. She has over twenty years of experience in global marketing, strategic planning,...

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Happy Holidays! A Little Message from Yours Truly

Happy Holidays, BTD-ers! (I’ll have to find a better name for this at some point.) Margot here. Hope you’re all staying safe and healthy right now. I wanted to...

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Transcript: How To Create Relevance and Boost Your Team’s Visibility with Zoe Meyer

On this episode, I was joined by Zoe Meyer, Customer Engagement & Operations Lead for the Global Customer Advocacy Program at Commvault. She also started the blog, customer-360, which...

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