Jill Liles is the Marketing Director at Nutanix University, which is Nutanix’s training and certification program. She breaks down the exact steps it took to bring this vision to life and what she focused on in the first six months, how to ensure programs like these also support your corporate direction and the metrics they…

We’re excited to have customer marketing leader, Theo Hopkinson, on the show. Theo was previously Head of Customer Advocacy at Fivetran, as well as VP of Digital at Archetype, a brand agency, and has spent his career working on the agency side. He’s a super creative guy and very passionate about brand building. So for this conversation,…

Janet Dulsky is the Director of Retention Marketing at Adobe. Customer marketing teams have historically been on the smaller side, but as the role is gaining popularity, team sizes have been growing to match. I’m interested in how customer marketing leaders are structuring their teams and the thought processes behind that, which is why I…

David Sroka is the President and CEO of Point of Reference. Now more than ever, it’s important to think of ways to stand out within your organization and demonstrate how customer marketing is providing value. David shares his thoughts on why it’s important to think like a CxO, how to secure their support, the difference…

Sara Steffen is the Senior Director of Customer Marketing at Nutanix. She shares her philosophy on building an open, honest, and supportive team culture, why content amplification is near and dear to her heart, the amplification checklist her team put together and why the Nutanix Select program is one of the most enjoyable projects she’s…

Amy Pang is the Director of Customer Marketing at Fortinet. She’s helped launch customer advisory boards at several companies and has also been on the other side as a CAB member herself. We talk about why you have to have a strong point of view during the planning process, why it’s best to start CABs…

Alison Bukowski is the Senior Director, Customer & Product Marketing at PeerSpot. I’ve been getting a lot more questions lately on topics that are more about long-term career paths and managing and structuring your customer marketing team. Alison is one of the customer marketing leaders I’ll be bringing on to focus on these areas and…

Kendra Walsh is Director, Community and Customer Advocacy at Juniper Networks. Kendra started her career in customer programs back in the early 2000s and has really seen the role evolve over time. We talk about the value of hiring an operations person early for your team, how she connects her community and advocacy programs, all…

Christina Garnett is the Senior Marketing Manager, Offline Community and Advocacy at HubSpot. She was instrumental in launching their HubFans advocacy program, which now has over 27,000 members, as well as their Revenue Council for executive advocacy and HubFans council for top advocates. If you’re planning to launch an advocacy community, this interview is a…