Episodes

Transcript: How Customer Engagement Can Be The Secret Sauce to Advocacy with Leslie Paterson

On this episode, I was joined by Leslie Paterson, VP of Global Customer Advocacy and Engagement at Genesys. When we first connected, Leslie told me that she felt strongly...

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How Customer Engagement Can Be The Secret Sauce to Advocacy with Leslie Paterson

Leslie Paterson is the VP of Global Customer Advocacy and Engagement at Genesys. She has previously worked at companies like Oracle and Ingram Micro. When we first connected, Leslie...

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Using Gamification to Increase Customer Engagement and Advocacy with Ray Lau

Ray Lau is Director of Growth Marketing at PowerDMS. Prior to that, Ray led customer marketing at the company, and I was really interested in how his experience in customer...

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Transcript: Using Gamification to Increase Customer Engagement and Advocacy with Ray Lau

On this episode, I was joined by Ray Lau, Director of Growth Marketing at PowerDMS. Prior to that, Ray led customer marketing at the company, and I was really...

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Transcript: Lessons From Building EMEA Customer Marketing Programs From Scratch with Fiona Partlow

On this episode, I was joined by Fiona Partlow, Senior Manager, Global Customer Reference Program at Nutanix. She kicked off her career in customer references at Oracle, then built...

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Lessons From Building EMEA Customer Marketing Programs From Scratch with Fiona Partlow

Fiona Partlow is the Senior Manager, Global Customer Reference Program at Nutanix. She kicked off her career in customer references at Oracle, then built out the EMEA customer marketing...

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