On this episode, we were joined by Brittany Rolfe Hillard, whom many of you are familiar with since she’s been a repeat guest on the show. She was previously running customer engagement and advocacy at WalkMe, and has since transitioned into a role as Chief of Staff to their Chief Customer Officer and is enjoying…

Tiffany Keel is Head of Customer Advocacy at ClickUp. Prior to ClickUp, she ran customer marketing at companies like ON24 and Nextiva. When she started at ClickUp, they’d grown tremendously through product led growth, but were still early when it came to the types of programs you typically think of in B2B marketing. She shares…

Kevin Lau is the Senior Director of Customer Advocacy and Experiential Marketing at F5. He previously came on the show to share his tips for running awards programs based on his experience at Adobe. In light of the current economic situation, we talked about his tips for customer marketers who are on the job market…

Myriam Diarra is the Head of Customer Lifecycle Marketing at Drift. On this episode, she shared how she spent her first several months at the company observing and mapping out the customer journey, her top tips for getting cross-functional alignment and some of her favorite campaigns that her team has launched. You can find the…

Juliana Roxa is the GSI Workforce Strategy and Communications Lead at AWS. Prior to that, she was Global Customer Marketing Director & Executive Communications Lead at SAP, where she led the charge to unify the post-sales experience and build the customer marketing function from the ground up. Mapping out customer journeys can be a considerable undertaking…

On this episode, we were joined by Jeanne Talbot, a customer marketing and communications leader that has worked at companies like CloudBees, Lexmark International and Intel. She has a unique perspective due to her background in PR and customer marketing and came on the show to share some creative ways to build relationships that can…

Jessica Walker McFarland is Head of Global Customer Advocacy and Executive Programs at Rubrik. We actually did something out of the ordinary for this episode in that we didn’t talk about advocacy or customer marketing—we focused the conversation on her unique career trajectory and what she’s learned as a result. Jessica has mostly stayed at…

Jill Liles is the Marketing Director at Nutanix University, which is Nutanix’s training and certification program. She breaks down the exact steps it took to bring this vision to life and what she focused on in the first six months, how to ensure programs like these also support your corporate direction and the metrics they…

We’re excited to have customer marketing leader, Theo Hopkinson, on the show. Theo was previously Head of Customer Advocacy at Fivetran, as well as VP of Digital at Archetype, a brand agency, and has spent his career working on the agency side. He’s a super creative guy and very passionate about brand building. So for this conversation,…

Janet Dulsky is the Director of Retention Marketing at Adobe. Customer marketing teams have historically been on the smaller side, but as the role is gaining popularity, team sizes have been growing to match. I’m interested in how customer marketing leaders are structuring their teams and the thought processes behind that, which is why I…