“It’s our job as marketers to make the company look good, to make the people working there look good, to make customers look good, but especially with customer marketing, because you’re taking your most valuable resource and really making them a star.” – Audrey Zigmond Audrey Zigmond is the Customer Marketing Manager, EMEA, at Contentful….

“To me, there’s nothing more magical than an account going dark, then you send them something and then … a la kazaam! All of a sudden, they respond to you. It’s magic.” – Leslie Barrett Leslie Barrett is the Senior Customer Marketing Manager at Sendoso, a sending platform that gives companies new ways to engage…

Rhett Livengood is the Worldwide Director of Digital Business Enabling at Intel. Prior to that, he was Intel’s Worldwide B2B Customer Engagement Director and has a ton of experience in the space. You can connect with Rhett on LinkedIn. On this episode, we cover: Why SaaS means that companies are valuing customer marketing and engagement…

“To me, customer centricity is the foundation. And you really need it.” – Lauren Harris Lauren Harris is the Director of Global Customer Programs at Oracle. One of the areas where she’s driven a ton of value is in leading their customer review team, covering 6+ lines of business, 3 vendors, and over 15 functional…

“Despite the fact that sometimes we’re living in such a digital world, human relationships still truly matter.” – Allyson Stinchfield Allyson Stinchfield is the Chief Customer Officer at Needle Space Labs, a marketing agency in Berkeley, California. Prior to that, she was the Customer Marketing Director at Splunk, an enterprise software company. We spoke about…

“For me, it’s what is the ‘why’ behind what people are doing and how can I bring that to light.” – Ben Bradley Ben Bradley is the Founder and Director of Right Hand Films. We previously worked together on several customer testimonial videos during my time at Rubrik. (Fun fact: the quality and artistry of…

“It starts and finishes with: what was it that your business is trying to achieve?” – Claire Grove Claire Grove is the Customer Advocacy and Storytelling Strategy Director at ServiceNow. Previously, she ran UK customer advocacy at Microsoft, as well as the EMEA customer reference program at Salesforce. Claire has this incredibly calming energy and…

“You want to make your customers referenceable? Then you’ve got to go out of the way to keep your customers happy.” – Dan Raynes Dan Raynes is a State and Local Senior Account Executive at Rubrik. He is one of the highest performing sales reps I know and has consistently achieved over 100% of his…

“It’s really important that the leadership team think of this as a program, that they have a dedicated owner, ongoing budget — like budget for a year, not budget for a meeting, or budget for a month, or budget for a quarter.” – Sarah Moody Sarah Moody is the CEO at Customers Always First, a consulting…

As a customer marketer, you are an extension of the account team, so we always want to be incredibly mindful of what we’re asking them to do. – Lindsay Molina Lindsay Molina is the Senior Group Manager, Customer Marketing at Slack. Prior to that, she also ran customer marketing at MuleSoft and Poly. You can…