Luis González is the Manager, Global Customer Advocacy at Alteryx. He currently leads the global vision and execution of their portfolio of advocacy programs and was recently named a Top 25 CMA Influencer. He previously worked in client success and engagement at Forrester, where he was first exposed to advocacy research and frameworks. We talked…

Cristina Seckinger is the Senior Customer Marketing Manager for the Americas at Qlik. Prior to that, she was the first customer marketer at OnShape, a SaaS product development platform. Cristina shared her experience launching their user conference, OnShape Live, why they decided to go 100% live instead of simulive and how adopting a customer idea…

Bree Bunzel is the Head of Global Customer Marketing at Dropbox. Bree moved into customer marketing from another role at Dropbox leading APAC product marketing and learned on the job how to build customer-centric programs from scratch. We talk about what she focused on in her first year as a team of one, maturing and…

Ari Hoffman is the Global Director of Customer Advocacy at Crowdvocate. He’s had a fascinating journey to customer advocacy, including a career in architecture and small business entrepreneurship, where he first realized the power of harnessing customer voice and building raving fans. We talk about how to avoid the trap of being seen merely as…

I’m really excited to say that this is the 50th episode (!) of the podcast. I might be a little biased, but after talking to all these brilliant marketers, I think customer marketing is truly one of the most valuable departments a business can have. And you’re definitely seeing a groundswell of interest. It was…

Kevin Lau is the Global Head of Customer Advocacy at Adobe. He and his team have a wide breadth of responsibilities, ranging from customer storytelling, managing their user group community and champions program, as well as their customer awards program, the Adobe Experience Makers Awards. We cover what it’s like to put together an awards…

Jane Menyo is the Head of Customer Marketing at Gong, a company that I think has done an excellent job in terms of modern B2B brand-building. Prior to Gong, she ran solutions and customer marketing for several years at ON24. We talk about the importance of creating programs that can address different objectives at once,…

Deena Zenyk is the Co-Founder and Managing Partner at The Captivate Collective and the co-author of The Messenger is The Message, a book devoted to the power of advocate marketing. She shares how she explains the value of customer advocacy to skeptics, how the practice has evolved from when her book first came out in…

Trish Borrmann is the Director, Customer Advocacy at ServiceNow. Trish really enjoys working with the C-suite and recently helped launch an executive reference initiative to bring in more C-suite customers to participate in thought leadership opportunities. We talked about the channels she utilizes to reach the C-suite, what to keep in mind when working with…

Daryl Stickley is the Founder of Rich Interactive, a corporate storytelling and customer advocacy agency that has worked with global brands like Microsoft, Adobe and Accenture. Something he said early in our conversation really resonated with me, which is that it’s easy for organizations to get tunnel vision around their value proposition, when it’s really…