Episodes

Favorite Tools to Consider for Your Customer Marketing Stack with Andrew Sevillia

“It’s incumbent upon us to take that voice of the customer and share it broadly across the business to really try to impact change.” – Andrew Sevillia Andrew Sevillia is the Director of Customer Marketing at Sage Intacct. Andrew has seen the customer advocacy space evolve tremendously over the past decade and he’s really excited…

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Why Customer Advocacy Should Be a Standalone Department (Similar to Success or Marketing) with Hollie Wegman

“There’s no more authentic way to explain to someone what a product does and how it might change their work, then through hearing a similar person using that product. It’s much more powerful than the company itself running an ad that says, This is going to change your life.” – Hollie Wegman Hollie Wegman is…

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How to Craft Compelling Stories by Thinking Like a Hollywood Producer with Audrey Zigmond

“It’s our job as marketers to make the company look good, to make the people working there look good, to make customers look good, but especially with customer marketing, because you’re taking your most valuable resource and really making them a star.” – Audrey Zigmond Audrey Zigmond is the Customer Marketing Manager, EMEA, at Contentful….

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How Gifting Can Supercharge Your Customer Relationships with Leslie Barrett

“To me, there’s nothing more magical than an account going dark, then you send them something and then … a la kazaam! All of a sudden, they respond to you. It’s magic.” – Leslie Barrett Leslie Barrett is the Senior Customer Marketing Manager at Sendoso, a sending platform that gives companies new ways to engage…

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How to Measure Success at an Operational and Executive Level with Rhett Livengood

Rhett Livengood is the Worldwide Director of Digital Business Enabling at Intel. Prior to that, he was Intel’s Worldwide B2B Customer Engagement Director and has a ton of experience in the space. You can connect with Rhett on LinkedIn. On this episode, we cover: Why SaaS means that companies are valuing customer marketing and engagement…

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Using Online Reviews to Drive Endless Value for Your Company and Customers with Lauren Harris

“To me, customer centricity is the foundation. And you really need it.” – Lauren Harris Lauren Harris is the Director of Global Customer Programs at Oracle. One of the areas where she’s driven a ton of value is in leading their customer review team, covering 6+ lines of business, 3 vendors, and over 15 functional…

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How to Partner With Sales for Mutual Success with Allyson Stinchfield

“Despite the fact that sometimes we’re living in such a digital world, human relationships still truly matter.” – Allyson Stinchfield Allyson Stinchfield is the Chief Customer Officer at Needle Space Labs, a marketing agency in Berkeley, California. Prior to that, she was the Customer Marketing Director at Splunk, an enterprise software company. We spoke about…

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Taking Your Video Storytelling to the Next Level with Ben Bradley

“For me, it’s what is the ‘why’ behind what people are doing and how can I bring that to light.” – Ben Bradley Ben Bradley is the Founder and Director of Right Hand Films. We previously worked together on several customer testimonial videos during my time at Rubrik. (Fun fact: the quality and artistry of…

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How To Position Customer Advocacy as “Must-Have” Instead of “Nice-to-Have” with Claire Grove

“It starts and finishes with: what was it that your business is trying to achieve?” – Claire Grove Claire Grove is the Customer Advocacy and Storytelling Strategy Director at ServiceNow. Previously, she ran UK customer advocacy at Microsoft, as well as the EMEA customer reference program at Salesforce. Claire has this incredibly calming energy and…

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The Importance of Turning Customers Into Advocates: A Sales Perspective with Dan Raynes

“You want to make your customers referenceable? Then you’ve got to go out of the way to keep your customers happy.” – Dan Raynes Dan Raynes is a State and Local Senior Account Executive at Rubrik. He is one of the highest performing sales reps I know and has consistently achieved over 100% of his…

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