Episodes

Lessons Learned From 400+ Executive Briefings with Lisa Bregante

“No matter what your title is, you have a voice at the table.” – Lisa Bregante Lisa Bregante is the Group Manager, Customer Marketing at PagerDuty. We covered a wide range of topics, including how her experience facilitating executive briefings helped prepare her for her current role, as well as what she’s learned moving from…

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Using Retention and Lifecycle Marketing to Increase Customer Loyalty with Kelvin Cornaz-Tranphuoc

“To build a loyal customer, it actually starts from the very beginning when the customer interacts with your brand.” – Kelvin Cornaz-Tranphuoc Kelvin Cornaz-Tranphuoc is the Senior Director and General Manager of Retention at Rocket Lawyer. I’m really interested in how customer advocacy can play a larger role within the post-purchase journey and how there…

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Using the Customer Centricity Model to Demystify Customer Marketing with Charlotte Lilley

“Especially in this day and age, every company is striving to be more customer-centric, but few can really walk that talk. And I think customer marketers are the future of creating customer-centric companies.” – Charlotte Lilley Charlotte Lilley is the Head of Global Customer Marketing at Coupa. Charlotte kicked off her career in sales, founded…

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How Advocacy Can Play a Larger Role in the Customer Journey with Julie Perino

“I think marketing is, more and more, taking a bigger role, a more forward role. It’s really co-ownership of that responsibility to drive customer experience, customer success, and adoption of the solutions.” – Julie Perino Julie Perino is the Head of Global Customer Marketing at Adobe. I am a huge believer that customer advocacy can…

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Taking The Long-Term Approach to Working with Customers with Amy Shever

“The goal should be having that customer for life as a great reference, which also means making sure that they’re getting value out of participating in the different reference activities, not burning them out on too many, and also figuring out what makes sense over time.” – Amy Shever Amy Shever is the Senior Customer…

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The Benefits of Customer Advocacy (From An Advocate’s Perspective) with Jeff McKittrick

“It makes you feel good because you get recognized as a leader externally, versus just focusing on being in your day to day job, where you’re not thinking about your next move, or your next promotion, or your next job at another company.” – Jeff McKittrick Jeff McKittrick is the Managing Director of Digital Sales…

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How to Launch and Manage Your Sales Reference Program as a Team of One with Liv Schichtel

“At the end of the day, the biggest, [most] important thing in this role is that customer relationship. You don’t want to lose that customer relationship just to get another customer.” – Liv Schichtel Liv Schichtel is the Customer Marketing Manager at AvidXchange. A popularly requested topic for this show is around setting up sales reference…

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Favorite Tools to Consider for Your Customer Marketing Stack with Andrew Sevillia

“It’s incumbent upon us to take that voice of the customer and share it broadly across the business to really try to impact change.” – Andrew Sevillia Andrew Sevillia is the Director of Customer Marketing at Sage Intacct. Andrew has seen the customer advocacy space evolve tremendously over the past decade and he’s really excited…

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Why Customer Advocacy Should Be a Standalone Department (Similar to Success or Marketing) with Hollie Wegman

“There’s no more authentic way to explain to someone what a product does and how it might change their work, then through hearing a similar person using that product. It’s much more powerful than the company itself running an ad that says, This is going to change your life.” – Hollie Wegman Hollie Wegman is…

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How to Craft Compelling Stories by Thinking Like a Hollywood Producer with Audrey Zigmond

“It’s our job as marketers to make the company look good, to make the people working there look good, to make customers look good, but especially with customer marketing, because you’re taking your most valuable resource and really making them a star.” – Audrey Zigmond Audrey Zigmond is the Customer Marketing Manager, EMEA, at Contentful….

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