Jeff Epstein is the Founder and CEO at Onboard.io, which enables companies to manage, analyze, and optimize the perfect onboarding process for every customer. Previously, he was the Founder and CEO at Ambassador, a referral marketing platform. On this episode, we discuss:  How to work with the rest of your marketing team to understand if…

Brittany Rolfe Hillard is VP of Customer Engagement and Advocacy at WalkMe, the digital adoption platform. If her name sounds familiar, we also recorded a previous episode together with some of our key takeaways from Product Marketing Alliance’s Customer Marketing Summit. She joined the show to discuss her passion for category design (i.e. defining and owning a…

Lauren Locke-Paddon is VP of Customer Success at Vocal Video. She’s previously worked at companies like TechValidate and SurveyMonkey and came on the show to talk about the shift she’s seen towards increased authenticity in customer marketing. On this episode, we cover: What “authentic” content really means The importance of letting the genuine story really…

Kalina Bryant is Head of Global Customer Advocacy, Customer Experience, and Executive Programs at Asana, as well as the Founder of Unapologetech and KMB Consulting. She is a seasoned customer marketing and advocacy leader with extensive experience at technology companies like Signifyd, Talkdesk, and Anaplan. On this episode, we cover: The nuts and bolts of…

Crystal Anderson is Director, Customer Marketing at SheerID. She’s passionate about helping companies humanize their brands by connecting with their customers and also brings a demand gen and growth background to her customer marketing efforts. On this episode, we cover: How her demand gen experience influenced her approach to customer marketing The value of creating…

Angela Burk is Senior Director, Customer Marketing at Confluent. Angela has previously worked in customer marketing roles at companies like ServiceNow, NetApp and Jive Software. On this episode, we cover:  Her three pillars of customer marketing and how they all connect How to be strategic about extracting customer insights for internal and external use The…

Syed Hussain is the VP of Customer Success at Indio Technologies. As you know, from time to time, I like bringing people on the show who don’t work in customer marketing, but can share valuable perspectives and help us better understand different departments that we work with closely. Syed is a good friend of mine…

Leslie Paterson is the VP of Global Customer Advocacy and Engagement at Genesys. She has previously worked at companies like Oracle and Ingram Micro. When we first connected, Leslie told me that she felt strongly about customer engagement being the “secret sauce” to advocacy, and of course, I had to have her on to speak…

Ray Lau is Director of Growth Marketing at PowerDMS. Prior to that, Ray led customer marketing at the company, and I was really interested in how his experience in customer advocacy influenced his approach to growth. On this episode, we cover:  What he believes is the ultimate goal of marketing How his experience in customer marketing…

Fiona Partlow is the Senior Manager, Global Customer Reference Program at Nutanix. She kicked off her career in customer references at Oracle, then built out the EMEA customer marketing programs at VMware and Nutanix.  On this episode, we cover:  Starting customer marketing programs from scratch at VMware and Nutanix Why flexibility and adaptability are key…