Margot Leong

Metrics, Metrics, Metrics: Looking Back On Some Of Our Favorite Conversations

I’m really excited to say that this is the 50th episode (!) of the podcast. I might be a little biased, but after talking to all these brilliant marketers, I think customer marketing is truly one of the most valuable departments a business can have. And you’re definitely seeing a groundswell of interest. It was…

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How Customer Awards Programs Provide Immense Value For The Whole Company with Kevin Lau

Kevin Lau is the Global Head of Customer Advocacy at Adobe. He and his team have a wide breadth of responsibilities, ranging from customer storytelling, managing their user group community and champions program, as well as their customer awards program, the Adobe Experience Makers Awards. We cover what it’s like to put together an awards…

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Evolving Your Brand Narrative Through Customer Engagement with Jane Menyo

Jane Menyo is the Head of Customer Marketing at Gong, a company that I think has done an excellent job in terms of modern B2B brand-building. Prior to Gong, she ran solutions and customer marketing for several years at ON24. We talk about the importance of creating programs that can address different objectives at once,…

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Reflecting On Customer Advocacy’s Evolution and What’s Coming Next with Deena Zenyk

Deena Zenyk is the Co-Founder and Managing Partner at The Captivate Collective and the co-author of The Messenger is The Message, a book devoted to the power of advocate marketing. She shares how she explains the value of customer advocacy to skeptics, how the practice has evolved from when her book first came out in…

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How To Engage The C-Suite For Thought Leadership Opportunities with Trish Borrmann

Trish Borrmann is the Director, Customer Advocacy at ServiceNow. Trish really enjoys working with the C-suite and recently helped launch an executive reference initiative to bring in more C-suite customers to participate in thought leadership opportunities. We talked about the channels she utilizes to reach the C-suite, what to keep in mind when working with…

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The Importance of Showcasing Your Customer’s Customer with Daryl Stickley

Daryl Stickley is the Founder of Rich Interactive, a corporate storytelling and customer advocacy agency that has worked with global brands like Microsoft, Adobe and Accenture. Something he said early in our conversation really resonated with me, which is that it’s easy for organizations to get tunnel vision around their value proposition, when it’s really…

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Tips For Your First 6 Months As a New Customer Marketer with Imaan Virani

Imaan Virani is the Global Customer Marketing Manager at Adthena. She started off in the consumer marketing world at General Mills, then moved into product marketing and customer marketing in the tech world. We talk about how to lay the groundwork for the first several months in a new role, the resources she leaned on…

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Why Behavior Change is Key to Measuring Your Retention Efforts with Janet Dulsky

Janet Dulsky is the Director, Global Retention Marketing, Adobe. Janet describes her team as the “marketing arm” for customer success and has a cutting-edge approach to engagement. She shares why their framework starts and ends with talking to customers, how email and in-product guidance have become some of their strongest channels, and why behavior change…

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How Your Advocacy Program Can Generate Outsized Returns with Maria Sturgeon

Maria Sturgeon is the Program Director, Peer Advantage, Customer Advocacy at Teradata. She manages their Peer Advantage Program, which has been in existence for over 20 years and is considered to be one of the top marketing programs at the company for the sheer amount of value that it generates. On this episode, we cover:…

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Using Customer Voice (Literally) to Support Your Customer Programs with Dana Alvarenga

Dana Alvarenga is the VP of Customer Experience at Slapfive, a customer marketing platform. She’s passionate about making the most of customer interactions by utilizing customer voice – not just in the product feedback, advisory board kind of way, but the literal voice of the customer in soundbite form. On this episode, we discuss:  Making…

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