The Importance of Leading With The Relationship Instead of The Ask with Jeanne Talbot

On this episode, we were joined by Jeanne Talbot, a customer marketing and communications leader that has worked at companies like CloudBees, Lexmark International and Intel. She has a unique perspective due to her background in PR and customer marketing and came on the show to share some creative ways to build relationships that can take advocacy professionals higher into their customer organizations. We talk about how she was able to engage with companies like Fidelity and FedEx, leading with the relationship instead of the ask, and the power of listening to learn instead of listening to respond.

You can find the full transcript here.

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