We’re excited to have customer marketing leader, Theo Hopkinson, on the show. Theo was previously Head of Customer Advocacy at Fivetran, as well as VP of Digital at Archetype, a brand agency, and has spent his career working on the agency side. He’s a super creative guy and very passionate about brand building. So for this conversation, we decided to do something a little bit different and talk about some of our favorite examples of how brands are doing modern B2B customer storytelling from website testimonials to videos to content marketing. If you’re interested in shaking up how you tell customer stories or just looking for a little inspiration, I think you’ll really enjoy this episode.
You can find the full transcript here.
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