Janet Dulsky is the Director of Retention Marketing at Adobe. Customer marketing teams have historically been on the smaller side, but as the role is gaining popularity, team sizes have been growing to match. I’m interested in how customer marketing leaders are structuring their teams and the thought processes behind that, which is why I was so excited to have Janet on for a second time. She talks about how she’s added SMEs or “Subject Matter Experts” to her team and how it’s been a game changer. She also shares actionable tips for building and maintaining cross-functional relationships, which is incredibly important for long-term career success.
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