David Sroka is the President and CEO of Point of Reference. Now more than ever, it’s important to think of ways to stand out within your organization and demonstrate how customer marketing is providing value. David shares his thoughts on why it’s important to think like a CxO, how to secure their support, the difference between working cross-functionally and wielding cross-functional influence, aligning your goals with the ones that leaders care about and some actionable tips for you to share your wins and stay top of mind.
You can find the full transcript here.
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