David Sroka is the President and CEO of Point of Reference. Now more than ever, it’s important to think of ways to stand out within your organization and demonstrate how customer marketing is providing value. David shares his thoughts on why it’s important to think like a CxO, how to secure their support, the difference between working cross-functionally and wielding cross-functional influence, aligning your goals with the ones that leaders care about and some actionable tips for you to share your wins and stay top of mind.

You can find the full transcript here.

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Ignite Advisory Group is the only global authority on customer advisory boards. With a proven methodology that includes a 4-stage process and 48 deliverables, they deliver a clear ROI, helping companies engage with executives at key accounts through high-impact CABs. Fortune 500 companies and leading technology firms are using Ignite’s proven customer advisory board best practices and methodologies to retain 95% of their executive customers, increase new business from these customers by 9%, and experience a 36% increase in executive customer satisfaction.

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