Content Amplification & Building a Supportive And Open Team Culture with Sara Steffen

Sara Steffen is the Senior Director of Customer Marketing at Nutanix. She shares her philosophy on building an open, honest, and supportive team culture, why content amplification is near and dear to her heart, the amplification checklist her team put together and why the Nutanix Select program is one of the most enjoyable projects she’s ever done.

You can find the full transcript here.

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Point of Reference has been powering customer marketing programs with purpose-built technology since 2003. Their mission is to help companies maximize the value of their customer advocate relationships to gain competitive advantage. Their solution, ReferenceEdge — a 100% Salesforce-native application since 2013 — handles all the administrative tasks of your reference program so you can focus on meeting your company’s strategic growth goals through customer advocacy. ReferenceEdge centralizes reference information and customer content, provides granular search, offers multiple advocate recruiting capabilities, ends reference request chaos, quantifies program impact, and even automates the scheduling of group reference and peer-to-peer conversations. You can arrange an informational call or demo at

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