Amy Pang is the Director of Customer Marketing at Fortinet. She’s helped launch customer advisory boards at several companies and has also been on the other side as a CAB member herself. We talk about why you have to have a strong point of view during the planning process, why it’s best to start CABs with open feedback sessions and why it’s good to provide attendees with break rooms.

You can find the full transcript here.

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Ignite Advisory Group is the only global authority on customer advisory boards. With a proven methodology that includes a 4-stage process and 48 deliverables, they deliver a clear ROI, helping companies engage with executives at key accounts through high-impact CABs. Fortune 500 companies and leading technology firms are using Ignite’s proven customer advisory board best practices and methodologies to retain 95% of their executive customers, increase new business from these customers by 9%, and experience a 36% increase in executive customer satisfaction.

You can learn more at igniteag.com or check out their resource center and blog for additional information. You can also connect with them on Twitter or follow them on LinkedIn. If you’re interested in CAB training, you can mention “Beating The Drum” for 10% off.