Day: August 16, 2022

Mapping Your Advocacy Efforts To Different Stages of the Lifecycle with Kate Mahon

Kate Mahon is the Director of Global Customer Advocacy at Splunk. She shared how her time in consulting helped prepare her for this role, how to think about where customer marketing fits at all parts of the customer lifecycle and the characteristics of a compelling customer story from a PR standpoint. You can find the full…

Read More