Christina Garnett is the Senior Marketing Manager, Offline Community and Advocacy at HubSpot. She was instrumental in launching their HubFans advocacy program, which now has over 27,000 members, as well as their Revenue Council for executive advocacy and HubFans council for top advocates. If you’re planning to launch an advocacy community, this interview is a great start. We get into a lot of the mechanics of what it takes to start a community, and even more importantly, how to keep them engaged.

You can find the full transcript here.

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