Amy Bills is VP and Principal Analyst, Customer Engagement Strategies at Forrester. Previously, she was the Director of Customer Marketing at Blackbaud. We talked about all the attention that customer marketing has been getting recently, trends and patterns that she’s seeing, what it means to intentionally invest in customer obsession and choosing metrics that tie back to real impact.

You can find the full transcript here.

Enjoy the podcast? We’d be over the moon if you could rate and review us on Apple Podcasts. This helps more people find out about the show.

—

Thank you to our sponsors for supporting this episode:

Testimonial Hero helps customer marketing teams easily create stunning customer videos both in-person and remotely that help accelerate the sales process and close deals faster. With their white glove service, you can create video testimonials anywhere in the world with uncompromising quality. You can check out examples and more at TestimonialHero.com. Get $500 off your first video when you mention “Beating The Drum.”

UserEvidence is a SaaS platform that provides an elegant way to automate content creation from your happy users and customers, even the ones that won’t share their stories publicly. You can create a library of hundreds of testimonials, case studies, and statistical proof points in minutes. Customer marketers love the solution and it has been adopted by leading B2B tech companies like Drift, Coupa and GitLab. You can check it out at UserEvidence.com.