Customer Marketing Trends & Intentionally Investing in Customer Obsession with Amy Bills

Amy Bills is VP and Principal Analyst, Customer Engagement Strategies at Forrester. Previously, she was the Director of Customer Marketing at Blackbaud. We talked about all the attention that customer marketing has been getting recently, trends and patterns that she’s seeing, what it means to intentionally invest in customer obsession and choosing metrics that tie back to real impact.

You can find the full transcript here.

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